Most Lenders I've Encountered Suck At This
...and Not Just Lenders,
Many Entrepreneurs That Network Do Too!
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It's no secret that I have a Preferred Vendor List, and endorsement of my favorite professionals in real estate, the trades, business and entrepreneurs. It's known to them and anyone in my orbit, that I'm loyal to them and advocate for them any chance I get.
I want my peeps to be successful, to stay in business and to remain a resource to my clients and I (and personally I'm their friends in many cases, so I'd want this for them any way).
I get solicited the most by Lenders, Escrow Companies, Transaction Coordinators, I.T. Providers and other Brokers head-hunting me. If one has a compelling sales pitch, I listen, more out of interest to how they sell, negotiate and handle themselves than out of interest of hiring them...after all I already have my team in place.
Lenders call me all the time, especially when the Refi-market dries up and make all kinds of promises. They want me to set up meetings, go to coffee, go to lunch, etc.Ā
I turn 99% down politely - why burn a bridge? The 1% I entertain is for the reasons above and to keep my #1 Lender Jason E. Gordon in the know of what other lenders are touting this week.
But, here's just 3 of the 1,000 reasons why no one can shake me away from Jason's lending services; he shows up, he follows through-he cares. The solicitors do not. They never, ever, ever follow up let alone follow through. They want it to fall in their laps and have no clue how to schmooze or build rapport.
The Story of This Morning's Poor EtiquetteĀ
I was supposed to have an 8:00AM meeting today with a lender today that swore he had a very innovative way to network with me for specifically Chicago to San Diego and the reverse networking and marketing. OK, you have my interest.
No call at 8:00AM - I was walking my dog so I didn't care I just kept walking Whiskey and figured-"typical!"
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8:30AM I returned home, started checking emails
and found this from him atĀ 7:59 AM:
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Good morning TJ!
Thanks for setting up time for this call today.
When you are able, shoot me a call at XXX-XXX-XXXX. (I'm hiding the #).
Thanks TJ Iām looking forward to it!
Mason
Networking Is A Contact Sport!
When you are soliciting a business for their business,Ā here's a big tip:
you call them at the agreed time you asked for!
When you set up a call with me at 8:00 AM, you call me at 8:00 AM, you do not send an email 1 minute before the call tasking me with calling you.
I'm not looking at my email 1 minute before your call, I'm prepped and ready for your call either at my desk if I'll need my computer or on a walk so I get exercise while we talk. Why would I be looking for an email when you're supposed to call?
He blew it, and he'll never realize why...
- he'll gone on with today thinking it's because, "that's typical of most of the REALTORS I set up meetings with-they never follow through with my calls."
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"My Daddy Says Giver's Gain,
But You Have To Be A Giver
From The Heart
In Order To Receive.
It starts with giving common courtesy!"Ā ~Whiskey
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1. Photo by Andrea Piacquadio: https://www.pexels.com
3. Photo by MART PRODUCTION: https://www.pexels.com
4. Photo by Alexander Krivitskiy: https://www.pexels.com
2. Image by Gerd AltmannĀ fromĀ PixabayĀ
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