Empty frame touts Myers Park project

Allen Norwood

OK, here's the scoop on that giant gold picture frame on Selwyn Avenue in Myers Park:

The ornate 16-by-20- foot frame weighs 400 pounds. It was lifted into place by crane on May 9. It's supported by pipes sunk into concrete.

If you've seen it, you know that it "frames" the façade of a model home in a new community, Stephens Square, by Simonini Builders. When completed, the development will consist of 10 homes at Selwyn and Queens Road West.

Scott Teel, Simonini marketing director, said the giant frame was the brainchild of the creative folks at LKM, a Charlotte marketing company. "They decided on an ‘artwork' approach ... and then came up with the frame idea," he said.

The frame was built by Jeff Hamrick - who, it turns out, has experience with giant frames. Also, with giant electronic gizmos and human ears. He builds television sets and props. You can see more of his work at www.theinteriorartisan.com.

Hamrick spent five days building the giant frame that's on Selwyn.

Teel said Simonini (www.simonini.com) plans to leave the frame in place at least for three or four weeks, through grand opening events.