Instagram starts marketplace 2 compete against using their influencers

I was on @linkedin and noticed this article I hope this will be a benefit to artist and creators https://techcrunch.com/2022/07/13/instagram-creator-marketplace which links to this article on the release of a new marketplace for instagram influencers. I have seen business stories before about startups years ago who offered these services seems like Meta has seen the same stories and decided to let businesses go to the source direct at Instagram to let businesses get with creators to help their brand and do campaigns with direct agreements. This is possibly a smart business move with of course likely a cut to go to Meta aka Facebook or formerly known as Facebook. I dont know all details as it just rolled out but interesting their normal model has been free at first functions that sometimes get monetized direct or sometimes they try to really build and just get the ad dollar through the attention token revenue of selling ads but we will see what they do with this business section  Meta Business Suite https://business.instagram.com/blog/creator-marketplace-discover-partnerships