During the "frenzied" days of zero days on the market, multiple offers, and a low inventory situation, in our area we saw a decline in Open Houses. Quite frankly, we didn't need to conduct these events much less, have the adequate time in which to hold them. Well, the tide has turned and we are seeing the revival of open houses.
With that in mind, I've created a quick reminder of some excellent Open House tips and tricks.
- Preparation - Make sure you have a conversation with your Sellers concerning things like presenting their home in the best light. Cleanliness, de-cluttered, toilet seats closed, and lights on. Also, make sure the home smells clean and crisp. Citrus essential oils being diffused will create a fresh aroma.
- Getting the word out - Create inviting posts on social media, let the neighbors know (you never know who they know who may want to be in their neighborhood), and get your signage out to direct prospects to the home.
- Sign-in - Make sure you have a place to sign in for the visitors to the home. This is a great way to thank those who showed up, meet potential buyers, and to let the Seller know who was in their home.
- Make it memorable - What is the main thing you want potential buyers to remember about the house? Use this feature to use as your "hook". Create a flyer with that "wow" factor(s) about the house. Even using small frames throughout the house to "point" out specific features and placed throughout do wonders for creating a narrative.
- Comment cards - Having some strategically placed comment cards can help you get some much-needed feedback.
- Follow up - It is important to follow up with everyone who visited the home and then make sure you convey this information to your Seller.
- Thank you notes - This may seem like a thing of the past however, most people truly love receiving a hand-written note. These notes should be written to the Seller and to those who visitied the home.
Conducting open houses is a great way to get folks into the door, to meet potential future clients, and to help understand real-time feedback that can ve valuable for your clients.
As this market cools, I believe we will all see the revival of open houses. Let's clear out the cobwebs and welcome in the open houses again with open arms! Happy selling!
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