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Onpage SEO Tips

There are many exercises, analysis and optimization techniques you can apply to your websites and blog. None is more important than writing quality content, providing useful tools, and most importantly solutions your visitors are searching for. So content is king right? Wrong CONVERSION is king. Is it one thing to work hard to generate traffic but the trick is to maximize that traffic and convert it into prospects, clients, and sales, but that is for another post.

Here are five on-page SEO tips that can help improve your search engine optimization results:

Valid HTML, CSS, and JavaScript – In order for a website or blog to be indexed it must be accessible by the search engines to read the content. One way to ensure that this happens is to develop pages that validate to W3C standards. You can read more about this in my post titled "SEO Weekend #2".

Page Title – A well planned and written page title is not only important for search but it is also the key text that gets displayed in search results. Page titles should over lap and support your determined keywords for a given page. Page titles should not be spammy or over done and not be duplicated within a site if possible. Try to limit your title to fewer than 70 characters because that is what Google will display on the results page. Beyond the 70 characters will generally be ignored.

H Tags – Header tags are an important way to organize content on the page. Keep working the mix of your keywords that are appropriate for the content contained in paragraphs under the H tags. H1 - H6 should be used in order of importance with H1 Tags being the most important. Avoid the temptation of writing and organizing content for SEO purpose. Write to engage your audience but have your on-page SEO strategy planned.

Bulleted Lists – Bulleted lists are another way to highlight keywords.

Bolding – Another way to highlight and weight keywords for both human and search engine consumption but be careful not to over do it.

Glossary:

On-page SEO is the programming aspect of SEO which includes HTML, CSS and JavaScript. For example, page titles, H tags, bulleted lists, navigation are examples of on-page SEO optimization.

Off-page SEO is how we influence other websites to help improve our own websites SEO. For example, the creation of an inbound link to your website from an outside source is considered an off-page SEO technique.

Posted by IMNJ - Internet Marketing Specialist on 07/01/2008 03:46 PM

Comments (17)

onpage seo, offpage seo, seo, seo terms

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17 Comments on Onpage SEO Tips

JUL

2008

Thanks for yout tasking the time to provide us with this information in the Active Rain network. AR is the new "cyber backbone" of the industry, and with it's uplink to Localism.com it will transfrom the marketplace. Agents who don't see which way the cyberwind is blowing are going to find themselves at a considerable disadvantage inside of three to five years.

Rob - Any business owner that does not have a internet marketing plan is already at a serious disadvantage. Sites like AR provide a great foundation to start and support your marketing efforts. SEO must be part of your daily discipline if you want to be successful.

Howard,

I have not started to work through the validation issues you discovered in that SEO weekend post, and I am not real sure what validating will improve.

On this post with on page SEO, is the intent to improve conversion by driving more target traffic. These SEO tasks seem focused on search engine ranking rather than achieving site visitor goals and contact capture.

Another question is regarding recent google webmaster updates. I think they have added page priority inputs to the page submissions. Is this a change to a website focus from a focus on each page as unique.

Richard

Richard-

If you have Google webmaster tools check to see if you site is being properly indexed. If it is then I would make validation a lower priority. I do want all of my code to be to standard not only for SEO but for usability, accessibility, cross-browser and forward compatibility.

I would like to talk about conversion in future posts. This post was intended to review 5 on page seo techniques.

Can you please clarify your last question or share the reference? Are you referring to the recent page rank updates?

Hi IMNJ. Thanks for sharing the great tip! Keep them coming.

I only understood about half of this post. I guess I have more reading to do. :) Thanks for the info.

JUL

2008

All the URLs in your Sitemap have the same priority.
All the URLs in your Sitemap are set to the same priority (not the default priority). Priority indicates the importance of a particular URL relative to other URLs on your site, and doesn't impact your site's performance in search results. If all URLs have the same priority, Google can't tell which are more important. Help

Found:

Jul 1, 2008

This is a new error in the webmaster tool. There is another new one, but I will probably check first with the site admin folks.

On this the site company said they think that priority for submitted sitemaps is a new google feature. I was told their tech folks are trying to add that feature.

Richard

Simple yet very effective advice. Keep up the great tips....there are quite a few who can use them :)

Richard - How did you set the priority of your pages? The default priority should be set to 0.5 with 0.0 being the lowest and 1.0 being the highest.

Priority will not impact your search engine result or weighting compared to other domains. Priority is intended to influence which pages within a domain are given higher relevance. I will be doing future posts on web master tools and site maps.

http://www.xml-sitemaps.com has a site map generator that supports priority for those that do not currently have a site map.

JUL

2008

OH :-(, I don't understand how you do this...How do I know if it's properly indexed? What does that mean. I have a website, etc...and I use Point2Agent however...what is indexed and what is it suposed to look like?

Going up to hit the webmaster tools link to see how much more confused I can get! LOL

Thank you for all the advise...trying.....

Well I just tried.,, How do you get up a google account that allow's you to see this information?

Have patience, self taught on the computer, can learn.

Well, www.KarenMonsour.com didn't work...I found myself on Google one time...but it must be through my Point2site...which is where my webpage originated...Help!!!

JUL

2008

Well, you are my new best friend. I have no clue about at LEAST more than half of this, but think I should stick around and learn...Hitting the subscribe button. You have several posts I REALLY need to read. Keep up the good work!

Great tips, good ideas. The most IMPORTANT SEO tip, find out what people are using for search terms. Don't Guess!!

I have to admit when I get done reading one of your posts I always feel that much further behind and lost.

JAN

Am working on the Google Analytics now. Came back to re-read your post so I don't totally confuse myself. Thanks for sharing the info. We may learn something if we aren't careful! ~Pat

AUG

Me, too...I'm confused. I've read alot about SEO and followed the advice. Now I'm ready for the next step, analyzing it to make sure it works. That's where I get stuck? Can you point me in the right direction? Thanks. I am subscribing to your blog, for starters.

NOV

Thanks for the info. You helped organize my efforts on a new site.

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