If you are selling your home, you want every marketing advantage that you can find. Print media is expensive and the effectiveness is difficult to track. With homes taking longer and longer on the market to sell, print media can eat up an advertising budget very quickly.
Custom property websites are not a big secret. They have been out for a while. I had it in my business plan to incorporate them into some listings this year to see what kind of results I would get for my sellers.
Now Lane Bailey, did a really great property blogsite that cost him about $1500. That home is a luxury home which allows for a luxurious blogsite. Not all homes can afford that kind of advertising. He used WordPresswhich has several good templates for blogs.
I have always used Blogger, and did my blogsites from there. It is very intuitive and super easy to use.
I have three such listings that needed a more nitty, gritty and yes significantly cheaper version of Lane's site. I also couldn't spend the 20 hours or so creating it, that Lane did for his client.
So for $10 and about 4-6 hours worth of work, I created simple custom blogsites for my clients.
I installed statcounter on all of these blogs and promote the property website everywhere. Each site has had between 200-500 views within the first 30 days of listing. If you want an excellent way to promote the sale of your home during this challenging market, this is one way to make it stand apart.
Sellers, with the market being as challenging as it is, make sure you hire an agent trying innovative marketing tools to market your home.
Comments(14)