If you want to get in line with Gen z and promote your real estate business through a more immersive and intuitive strategy? Use TikTok! Technology is not only changing, but it is doing so fast. Since its rise to popularity, TikTok has quickly risen to the level of Instagram and other social media platforms. And according to Statistica.com, users spend an average of 52 minutes every day on the app compared to Instagram’s 28 minutes daily.
This is to say that following TikTok trends and incorporating them into your real estate marketing strategies will give your business an edge and much-needed exposure. Continue reading to get our top TikTok tips for real estate agents.
Trends on TikTok for Real Estate Agents
Before making content for your real estate business on TikTok, you must create a Tiktok account. A lot of boomers might find it a little challenging to try out TikTok, but that shouldn’t be the case because just about any content regarding your business will go a long way. Mainly because the platform already suggests every user’s content to other users whether they follow each other or not, creating a high chance for your videos to reach a huge audience really quickly. Here are some TikTok trends real estate agents can pick up to market their businesses on the platform;
Property Tours
A lot, if not all, of TikTok users, find home tour videos very fascinating, especially of luxury properties. And many of these users are not only fascinated, but are already looking for properties to buy. So a real estate short tour video will come in handy. We recommend that real estate agents make sure to use every free marketing service available out there at their disposal to showcase their business and services. All you need is a smartphone to get your business kicking with the latest home tour videos.
Snippets of Your Real Estate Business
Your real estate clients have no idea about the million and one details that go into running your business. Get imaginative and show them minor habits or facts about your job and workspace. Consider creating a video on any of the following topics:
- Celebrating a client’s new home
- Word day routine
- Random conversations you have at open house events and more.
Real Estate Tips & Tricks
TikTok is home to a vibrant community of real estate professionals, investors, and enthusiasts who are happy to share their knowledge. To users before and after their first major property purchase. As a real estate professional on the platform, you can use attain your marketing goals by sharing real estate investment tips, videos on property listing tips, as well as tips on when to buy a property. This will help you amass millions of loyal followers through insightful real estate tips.
Make Videos Answering Frequently Asked Questions
You can find the ideal song lyrics to address a frequently asked real estate question. Make a video of yourself answering the FAQs, add suitable hashtags and upload it to TikTok. Additionally, you can ask your followers questions which they can answer in your comments section. All-in-all, this will go a long way to establishing your position as an authority in the field, making you a go-to source of information for your followers.
Conclusion
The marketing potential of TikTok is quite extensive. By following some of the trends on the platform, you can pull traffic of potential clients to your real estate site, hence improving your market scale and productivity. On the other hand, if you are too busy and can’t do these by yourself, real estate solution providers such as Realtyna provide social media content packages designed specifically to help real estate professionals meet up with offering high-quality content to their clients on various platforms.
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