TikTok is quickly becoming one of the most popular social media platforms, and it's perfect for real estate marketing. Why? Because TikTok is all about short, attention-grabbing videos. And what's more attention-grabbing than a beautiful property or the crazy real estate business? If you're thinking about joining TikTok or are simply curious about how to use TikTok for business read on for everything you need to know.
How to Use TikTok for your Real Estate Business
- Create a personal TikTok page with a branded profile that promotes your real estate business. Use relevant keywords in your profile name and bio.
- Make sure your account is public and include a link in the bio to increase traffic to your website or blog.
- Use TikTok to share behind-the-scenes footage of what it takes to sell a house or just show your team. Make sure your videos are interesting and engaging content that people will want to share.
- Use TikTok to connect with potential clients. Many people are starting to search TikTok before Google to research potential real estate agents before they work with someone. So make sure you're active on social media and regularly sharing helpful, informative content.
- Share tutorials or how-to videos about how new real estate agents can get started in the business.
- Collaborate with other real estate agents or influencers. Collaboration is the new currency!
- Create interesting and engaging videos that showcase your houses or services. Link to your TikTok videos from your website or blog.
- Upload videos regularly with How To, Best of, or showcase houses to keep your followers engaged.
- Focus on SEO because many people are starting to search TikTok instead of Google to find things. By optimizing your videos for search, you can make sure that your content is being seen by the right people. This helps connect with potential clients, promote your listings, and build a brand.
- Use hashtags to reach a wider audience and make sure they are relevant to your content. And Host contests and giveaways on TikTok to promote a new listing or open house.
- Optimize your videos for mobile. TikTok is a mobile-first platform, so it's important to optimize your videos for mobile devices. Use vertical video format because users search on their phones a lot more than computers, and they are starting to prefer shorter videos over long videos on YouTube.
Don't be afraid to experiment and have fun when you're testing the strategies in the list above. Optimization, hashtags, and SEO can be overwhelming but does get easier as you continue using TikTok for business. If you need additional information or coaching about using TikTok for business and how to monetize Facebook, and Instagram; I've created an On Demand social media program about making money online using TikTok for Business.
Why TikTok?
Despite the criticisms about TikTok being for teenagers who want to sing or dance, TikTok continues to be one of the most popular social media apps. In 2019, it was the most downloaded app in the world. TikTok has become one of the most popular social media platforms over the past 2 years, and for good reason. The app is incredibly fun and easy to use, and it allows users to create and share short videos with each other. While YouTube is still a very popular platform, many users are now opting to use TikTok instead because it’s faster, and the short videos take less time to get an answer.
Real estate agents know that time is of the essence and that social media is a powerful tool. TikTok can be a great way to reach new clients fast! With over 800 million active users and people staying on TikTok longer than other social media platforms; TikTok is the perfect place for growing your brand, and promoting your real estate business and houses for sale or Just Sold.
Conclusion
There's no magic formula for going viral on TikTok, but there are certainly some things you can do to increase your chances. First, create interesting and original content that people will want to watch. Be sure to use relevant hashtags and trending topics to help get your video seen by more people. You can also try partnering with other popular TikTok users to create joint videos, which can help attract a larger audience. Finally, don't forget to promote your TikTok account on other social media platforms like Instagram to help generate even more interest.
With these tips in mind, you should be well on your way to creating viral TikTok videos in no time! I've found TikTok to be a great way to reach new clients and grow my real estate brand. TikTok grew my brand so fast, I started coaching and consulting about TikTok for business, and a social media program about TikTok and how to monetize social media platforms.
Now that you’ve learned how to use TikTok for your real estate business. Which social media platform will you start to use less often for your business? Let us know in the comments.
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