Agents typically overlook the biggest marketing asset they already have at their disposal - their own MLS! Here are 3 ways you can utilize all the listings on the MLS to turn your website into a more effective real estate marketing machine.

1. Show Authority with Hyperlocal Neighborhood Pages
Internet-savvy real estate agents already know that hyperlocal neighborhood pages can improve your Google ranking and help you showcase your authority in your neighborhood market. But one easy way to make them stand out is to use an IDX plugin to embed MLS listings and properties into these neighborhood pages, all blended with information on lifestyle, education, recreation, and other important details that would be useful to people thinking of moving to the area. This not only provides your traffic with rich, engaging content, it can ultimately improve your SEO and bring more leads to your real estate website.   

2. Use IDX to Demonstrate Legitimacy 
IDX is marketing magic, and if you’re not utilizing MLS properties with an IDX plugin on your website, you are losing out on the opportunity to impress buyers and sellers with knowledge and sales experience that demonstrate your legitimacy as a real estate agent. Adding MLS listings onto your real estate website (with an IDX plugin like Buying Buddy) will allow you to create custom showcases and search criteria for neighborhood-specific and niche-specific homes with MLS data. Don't have any active or sold listings to display? Not a problem. When you add an IDX plugin to your Wordpress, Squarespace, or other type of real estate website, the entire MLS is at your disposal.

3. Create More Credible Content with MLS Listings

Content creation is one of the cornerstones of enhancing your SEO and rising in Google rankings, and one way to add more credibility to your content is by augmenting them with MLS listings using an IDX plugin. Most content created by real estate agents often doesn’t include any properties, but IDX plugins like Buying Buddy allow you to embed the latest matching properties within or amongst your content, making it that much more credible by providing real-life examples.

Use the Power of the MLS to Your Advantage
When you combine MLS data with an IDX plugin on your real estate website, your marketing efforts will bear more fruit. Give your service more tangibility and explode your rankings on Google with the rich, engaging content you’ll create, just by using the data from your MLS.

For more information on using an IDX plugin, visit the Buying Buddy website for a free demo.