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Lori had a secret...

By
Education & Training with Borino Productions

Expired listings called by a real estate agentThere was an agent in my office - Lori. She was in real estate for a while. Doing very well. Drove a nice white Lexus, always dressed sharp. Always nice and friendly.

Lori sold a lot of homes. She always had a bunch of good listings. But I never saw her prospect, chase FSBOs, or hold open houses...

Lori would stroll in around 10, make a few calls, check with her assistant on deals... nice and casual. Then write another listing on the board. Easy-peasy. Time for lunch.

Lori had a secret...

Referrals. That was it. Business coming to her. Nice flow of buyers and sellers.
Some from her past clients. Some from her family. Friends. Her gardener. Her car dealer.

A steady stream of commissions.

See, I always thought you had to be in the business for twenty years and know half the town to really play the referral game well.

"Not necessarily." tells me my friend and SOI smarty Jennifer. Jennifer (like Lori) makes a great living from her SOI. And here is the cool part about referrals: She seldom competes with other agents.

It's usually A LOT easier to work with somebody that has been referred to you.

The question is, how do you get good referrals without pestering the heck out of your family, your friends, or your past clients?

Jennifer will tell me on Wednesday at Noon Eastern. And if you join us, she'll tell you, too. Supposedly it's not even that hard - or expensive.

How to Get Referrals (without Bugging People) - FREE replay

We'll see... Have a great 4th!

Borino

PS: My mom is visiting and we're having a blast. We're going to Vegas on Sunday! I'll talk to you on Wednesday when I get back. IF I get back ;-)

Comments (5)

Royal Goodman
Royalty Home Solutions - Madera, CA
"We Treat You Like a King"

Borino. Thanks for that story. I totally agree with you on the referrals. Royal..

Jul 02, 2008 06:44 AM
Peter Nikic
Broad & Bailey Realty LLC - Valhalla, NY

Borino, I guess referals are good, look forward to your follow up post. thanks.

Jul 02, 2008 06:45 AM
Rosemarie Fernandez
Prudential California Realty - Mission Viejo, CA

Borino, thank you for sharing her story.  Good for her!  We need to know that if we are going to be in this type of business especially with our bad economy.  It takes a lot of $$$ to market ourselves and now is not a good time. 

Jul 02, 2008 07:13 AM
Borino - The Real Estate Coach
Borino Productions - Falls Church, VA

Jennifer really knows the referal game. And she knows how to teach it, too. Check out the free replay:

How to Get Referrals (without Bugging People) - FREE replay

Jul 14, 2008 05:50 AM
Thavisak Lucky Syphanthong
Lucky Star Realty - Eureka, CA
Helping to make your dreams of home ownership come

Borino, I never looked at it that way.  Thanks for the advice about referals.

Oct 21, 2008 07:40 PM