There was an agent in my office - Lori. She was in real estate for a while. Doing very well. Drove a nice white Lexus, always dressed sharp. Always nice and friendly.
Lori sold a lot of homes. She always had a bunch of good listings. But I never saw her prospect, chase FSBOs, or hold open houses...
Lori would stroll in around 10, make a few calls, check with her assistant on deals... nice and casual. Then write another listing on the board. Easy-peasy. Time for lunch.
Lori had a secret...
Referrals. That was it. Business coming to her. Nice flow of buyers and sellers.
Some from her past clients. Some from her family. Friends. Her gardener. Her car dealer.
A steady stream of commissions.
See, I always thought you had to be in the business for twenty years and know half the town to really play the referral game well.
"Not necessarily." tells me my friend and SOI smarty Jennifer. Jennifer (like Lori) makes a great living from her SOI. And here is the cool part about referrals: She seldom competes with other agents.
It's usually A LOT easier to work with somebody that has been referred to you.
The question is, how do you get good referrals without pestering the heck out of your family, your friends, or your past clients?
Jennifer will tell me on Wednesday at Noon Eastern. And if you join us, she'll tell you, too. Supposedly it's not even that hard - or expensive.
How to Get Referrals (without Bugging People) - FREE replay
We'll see... Have a great 4th!
Borino
PS: My mom is visiting and we're having a blast. We're going to Vegas on Sunday! I'll talk to you on Wednesday when I get back. IF I get back ;-)
Comments (5)Subscribe to CommentsComment