Brace yourself. I'm on a rant...

I'm currently spending a bit of time at the beach in Ft. Pierce, Florida. It's lovely. I'm here with my mother, my grandmother and two of her sisters.

This is what I went out to see this morning before beginning my work for the day:

Sunrise on the Treasure Coast - Ft Pierce, FL

(I love my mobile career!) Jealous, aren'tcha?

We are staying in a family member's condo for the week, but being me, I had to take a peek at the real estate market while I'm down here. And I found a cute little cottage that seemed to be well-priced. I showed it to my mother, aunts and grandmother and we determined that if we all pulled together, that we could purchase this property for future getaways.

So I call the listing agent...

I used my cell phone. My cell phone has a private number. I don't give it out to anyone. I forward my 800 number when I'm on the road (like I am now) and I do not want anyone to have that information.

I get a message that the contact number I have dialed does not accept blocked calls.

Not only is that frustrating, it's bad business. I will not unblock my number in order to inquire about a property, thus giving that number to a stranger. It's not going to happen. My aunt loaned me her cell phone because she wanted me to seek additional information. For me, I was already turned-off by this agent and no longer wanted to try to work around the hurdles he had placed for me to contact him.

But, the rest of the crew wants to forge ahead, so I call. I get a voice mail. Not well-branded, not particularly inviting and not offering any alternate contact information. It's during regular business hours. There's no indication of when my call will be returned. I left my 800 number so that even if I were away from the phone, I'd have quick access to any incoming calls (it forwards to my cell and sends an alert to my email whenever I have a message).

We wait.

We wait.

... and, we wait some more.

I didn't indicate if it was the quaint little cottage or one of the lavish condos or a multi-million dollar beach front property that I wanted to see. I called on Monday, it is now Wednesday afternoon. Sure, I could call another agent, and I probably will -- but that's not the point of my rant.

I work with real estate agents, Realtors(r) and brokers every day. Everyone is concerned about lead generation, about having calls coming in, showings to be made, listings to be posted... and this is often what happens when those leads are generated. Not with MY clients, of course... but with some. :O)

If this were not a common problem, I'd assume it was just a bad agent. But, for me, this has happened several times. I literally had to chase the agent to buy my 25 acre farm over a period of weeks. I had to call and follow up on my own when I bought the house in town prior to the farm. In my experience as an individual, it's the rule rather than the exception.

I know that Active Rainers aren't like this. I know that people who blog, who network, who open themselves up to be known -- even before that first call is made -- understand the importance of handling clients.

But I also know that this group, more than any other, understands the importance of contact management and prompt communication with leads ... so this is where I'm placing my rant. Right here, where people who really "get it" will commiserate with me.

*rant ends now*

 

39 Comments on How NOT to Sell Real Estate: My Rant of the Day

MAR
14
2007
400,263 Points 179 Featured Posts Localism Sponsor Outside Blog
It's not 'rocket science!' Just something as simple and basic as returning a phone call. Geesh! Rant justified!....
4:04pm • #1
7 Featured Posts
Validation is a wonderful thing (and so much better than the quiet, wide-eyed response from my family when I rant to them about such things!). Thanks, Rich!
4:40pm • #2
400,263 Points 179 Featured Posts Localism Sponsor Outside Blog

Angela, this is a welcomed and wonderful place to rant. You're right, the family rarely understands the full weight of our frustrations. How can they? It's not their fault. But it's just nice to be able to share things here, knowing that there are kindred spirits out there who have 'been there' and 'done that!'

6:49pm • #3
143,800 Points 7 Featured Posts Outside Blog

Angela,

Thanks for the post. Unfortunately, all too often your experience is the norm.

9:59pm • #4
9 Featured Posts
Nice shot!  I for one am jealous - that is a beautiful sunrise.  Don't laugh, but exactly how early do you have to wake up (on vacation) to see one of those? For that matter, do some residents in Florida get both a sunrise and sunset? I hope you eventually get in to see the condo.  I guess the good news is that if that agent isn't returning your call, he's most likely not returning anyone else's either.
10:00pm • #5
1 Featured Post
Its too bad there are bad agents. But its just like anyother profession; some people are better at their job than others.
10:05pm • #6
225,354 Points 41 Featured Posts Outside Blog
Angela rant away!  I hear you loud and clear and understand every bit of your frustration.  A year ago I found a property on an agent's website(out of town), called her cell, wrote her an email, called her assistant.  Three days later I called her office, got the broker's name and complained to him that I had not heard back from her.  He listened and offered surprise as she was one of his "best agents and this was so unlike her."  uh huh.  I lost interest and looked elsewhere.  It IS frustrating!
10:05pm • #7
224,760 Points 2 Featured Posts Localism Sponsor Outside Blog

Angela,

I can appreciate your frustration with this issue.  Can't be that business is that outstanding!

10:09pm • #8
8 Featured Posts

Angela,

I agree your rant is more than justified.  As a buyer's agent I deal with this all the time.  You just need to forge ahead and be persistent!

10:16pm • #9

Angela,

That's just amazing in today's market, all I can say is WOW... To bad I am in St Augustine Florida, You should check it out , I am about 3 hours north... CALL ME :-)

10:44pm • #10
201,920 Points 6 Featured Posts Outside Blog

One of my friends at  Church asked me to help her today. She is going on a job interview 4 hours away next week, and had found a listing online and emailed the agent.

No response.

She asked me to see what I could find. So I called the company and got her set up for an appt to see the property on Tuesday with another agent.

Unresponsive agents are a dime a dozen, I guess they don't need the business.

 

10:54pm • #11
1 Featured Post

Hi Angela.

Those sales reps. who do this are a) not providing an effective service to their clients and b) giving REALTORS a black eye to the consumer. It doesn't matter how great the good agents are, it's the poor ones who make us all look bad. 

11:01pm • #12
10 Featured Posts

Could it be that the issue may be your restricted number and your 800 number? Agents get so many telemarketing calls that use both those things, that perhaps the agent doesn't consider you a legitimate buyer. Remember, telemarketers will use a ploy to "inquire about our listing they found on the internet" so even your message may not have overridden the other two negatives.

Try calling using an unrestricted number and leaving that number for a call-back, then see what happens, just like a regular buyer would do. If the agent doesn't return your call after doing that, then shame on the agent.

11:13pm • #13
18 Featured Posts

Your rant is welcome here. I had an agent once that though we had a deal pending together, REFUSED to pick up or return my calls when she could see that it was my number. When I called from my private line however, she immediately answered. Talk about frustrating. I really lost all respect for her as a professional of any merit that day. Ironically, she has moved on from real estate.

11:26pm • #14
I have hod things like this happen before too-----When I was trying to buy a home in Dallas (I work in CA) I literally had to buy a new Thomas Guide for the agent that had us so lost! Amazing how they stay in business---I guess softee like me!
Sandra Williams
11:30pm • #15
8 Featured Posts

Angela - I agree, this can be a nice place to deposit professional baggage from the day. The nice thing is that someone in our awesome Active Rain community will have wisdom to share.

Strive always to be the professional and the market will self correct to take care of un-professional and unethical agents and lenders.

Nice post!

James 

11:35pm • #16
105,775 Points 10 Featured Posts Outside Blog

Hi Angela, agents like that just make it easier for me to get more business.  Granted... they taint all of our reputations.  Her loss. 

Enjoy your vacation!

11:36pm • #17
MAR
15
2007
1 Featured Post
Unfortunately what you describe in more the norm.  This makes it easy for agents like you and I.  We follow up, we respond right away and we take responsibilityl for responding on a timely basis.  It's terrible because it's that type of agent that gives us a bad name.
12:09am • #18

It's so nice to call a prospect back and hear them say "Thank you for calling back".  Makes me look like a saint for just doing what is courteous and good business.  Agents like this make our job easier in the long run!

12:24am • #19
679,833 Points 145 Featured Posts Localism Sponsor Outside Blog Hit Router

Angela - Thanks for your post. Such a simple thing, really, and yet often not done well, or at all. The follow-up is so key, but you wouldn't know it from some folks' behavior. If you are the one whho does follow-up consistently, it WILL get noticed.

Jeff

12:37am • #20
132,746 Points 25 Featured Posts Outside Blog

Angela,

Your Rant is only one of many rants that I had my self. It was the catalyst for getting me into the business some 19 years ago. I told my wife then if those Agents can make that kind of money providing that lousy of service just imagine how well we will do.

Unfortunately the Poor service goes on and on and on. But not by me.

12:43am • #21
20 Featured Posts

I guess that many of these agents think a phone is just a prop you use for the picture on your business card.. either that or they are really stupid.....;)

1:51am • #22
487,046 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
If the agent does not have even enough time to answer a phone call, where will they find time to find new clients?
5:25am • #23
7 Featured Posts

Wow! Now THAT is support! Thanks for all the responses (even after I retired for the evening last night). And Kelly -- I usually get up around 5:30 (even on vacation, out of habit) and this sunrise happened just after 7 a.m. (thanks to the recent change in daylight savings time).

Helping agents with their marketing is something I really enjoy -- but it never ceases to amaze me when the most basic of marketing points (like returning a call) is missed.  Like Brett pointed out, it's not a matter of business or marketing -- it's a matter of good manners!

What a supportive group. Thanks for the opportunity to rant and the wonderful responses :O)

6:42am • #24
354,586 Points 9 Featured Posts Localism Sponsor Outside Blog

Hope you are enjoying your time in vacation.  I am amazed by how many times I have to call listing agents to try to make appointments or get information.  We have had a pretty slow winter in NH and properties are staying on the market longer than ever -- sometimes 6 months.  On the average, I have to call agents 3 -4 times, just to get a call back for more information.  Then, these very same agents are the ones that complain about the consumer not understanding why they should pay X$$$ in commission.    I join in your rant!

8:09am • #25
255,510 Points 25 Featured Posts Localism Sponsor Outside Blog

Angela,

Thanks for sharing your Rant with us.  It's pretty timely in our particular case and we so totally sympathize with you.  It is just so infuriating when people don't return calls.  Makes us wonder where some agents get their business when they are so out of touch.

 

 

9:13am • #26
121,298 Points 6 Featured Posts Outside Blog
I've never heard of being able to decide what calls to accept. May be I am in the dark. I wouldn't have called him at all after that though. Why is it so important that he have your number, especially since he didn't even call you back....lol.
9:38am • #27
1 Featured Post
Hmm....  it doesn't sound like this agent is really working to sell his listing.  I see the same thing down here in South Jersey.
10:13am • #28

That happens to me a lot. I have customers who have pre-qualified for a home loan, yet have a difficult time finding a professional realtor. Thanks for the post.

10:55am • #29
121,089 Points 22 Featured Posts Outside Blog
About a third of the agents out there are not up to par, in my experience. Very frustrating when you have to deal with them either in a transaction or for the general public.
11:37am • #30
5 Featured Posts

Phone calls that aren't returned are my personal pet peeve. The agents that don't return calls probably don't even know how much income they are losing.

12:29pm • #31
182,031 Points 1 Featured Post

If you snooze....you lose!   The agent who gets back promply to the inquiry is usually the one who sells it.

Patricia Aulons/SEACOAST NH & ME

patricia4realestate.com 

12:59pm • #32
258,891 Points 26 Featured Posts Outside Blog

Hope you are having a blast - I love sunrises - my family laughs because when we take a cruise I always look to see the direction of travel so I can pick a cabin on the sunrise side of the ship -

So, have you called another agent yet?

3:00pm • #33
186,786 Points 12 Featured Posts Localism Sponsor Outside Blog
I can't believe that agents don't return phone calls.  It just stuns me and I love it when a client says "well, I called so and so first, but they never returned my phone call!"
7:26pm • #34
454,028 Points 28 Featured Posts Localism Sponsor Outside Blog

 

 I was one of those people, Chris....I had gone to an open house with my husband when we were getting married and were SERIOUSLY looking for a home.  We met the agent giving the open house and told him we were getting married and looking for a home in the area.  He never called; and lost a sale, we bought about 2 months later.

10:04pm • #35
MAR
16
2007
2 Featured Posts
Wow, I hear this story often and I am always amazed.
8:15pm • #36
MAY
01
2007

Thanks Angela,

You made me think a lot more about setting up my voicemail script on my phone.

I wrote one, but it's just sitting in my marketing binder - even though I do think about when I know I've missed a call.

Thanks for the conviction, it only makes up better agents

9:59pm • #37
OCT
07
2007

I can fully understand your frustrations.  Even as good as our cell phones and voice mails are, is it possible your message was never received?  Also, I had emergency surgery, myself, recently, and my messages were not promptly returned for a few days...I had an assistant, office back-up, etc., but the load was too much for those helping me...it could be the agent had an emergency.  I'd surely give the benefit of the doubt here, until I knew for sure that the agent was ignoring the message.

Especially in this market, it makes NO SENSE to delay returning a phone call or responsing to a request from any prospect.

Laurel Grandle, Principal Broker, EXIT REALTY KNOXVILLE
5:43pm • #38
OCT
09
2007
7 Featured Posts
I agree, Laurel. That was in Florida earlier this year. This week (and last) I'm having the same difficulty with trying to lease some office space. Realtors and agents won't even give me a call back -- even those that say they have space for lease! I've chronicled that on WickedBlog.com this week. I just don't understand...
4:42pm • #39

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Angela Parker

Russell Springs, KY

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WickedWriter.com

Address: Lexington, KY, 40503

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Writing on all things geeky, cutting edge, interesting or profound that I discover during the course of my mobile work day.

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