The December activerain challenge ~ A Guide for Blogging Success is co-hosted by Jeff Dowler, CRS, and Brian England this month and we are challenged to give tips about what we should or shouldn't do when blogging.
When I first joined AR back in 2006, like many others in this community, I would come and go reading and watching from the sidelines. Many years later I found my niche, came out of my shell and upgraded my status to Rainmaker. Becoming a Rainmaker allows a member to share their blog posts outside the activerain community.
The key to a successful blogging strategy is being consistent. Every month I post a market update on the local housing statistics for the State of Maryland and my local market in Frederick County. Our State and local associations as well as Bright MLS provide detailed graphs and press releases each month. This provides a plethora of rich content to create my monthly update blog post.
Just like when farming a community you need to be consistently providing frequent and useful information. Over the years I have witnessed many agents begin to farm an area, but then quickly give up by saying "I did a mailing and I didn't get a response." One and done doesn't work!! If you're consistent with your blog and provide useful content you build trust with your followers as the area expert.
The key thing not to do when blogging or commenting is best said by Odd Ball, one of my favorite lines from the movie Kelly's Heroes.
Keep your message upbeat and positive. Don't be a Debbie Downer. As my Mother used to say "If you don't have anything nice to say, don't say anything at all!"
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