Write posts that last forever aka evergreen

Something that I learned here at ActiveRain and that has served me well at keeping the pipeline flowing is posts that last forever.  As an example,  my post on Forest Lake Village subdivision is one of the most clicked on posts I've ever written.  Over 26,000 views and 8 comments.  And that post that still makes the phone ring, from a live link, I wrote in 2011.  It was my first of many "neighborhood posts" . Now do you think my post has 26,000 views because other ActiveRainers saw it and decided not to comment... nope.  It's a post with "live links" to my IDX feed.  You can click on waterfront or off water links in the post and find... well right now you'll find there are no homes for sale.  A subdivision with 280 homes and not one on the market.  Yes, it's a highly sought after subdivision and since I wrote that post 11 years ago.... it will still make my phone ring.  Sometimes I get ...  "there are no waterfront homes".  Well when I have a potential buyer wanting the subdivision and there are NO homes, I do a mail campaign. 

Another "do this and it will pay off" tip I can give you about blogging is be the source of the source.  We can't be expected to know everything, but it's great to be the source of the source.  And I've written posts about the lake and how "GA POWER" is the go to for answers and posted a link to their site, and here's what showing at the theater and posted a link to their site, and these are the hours and days the trash dump locations are open and posted a link.  Sometimes people still call and ask me "what's playing" and "are the dumps open today".  And while some people might consider those calls an annoyance, I consider them opportunities to connect.  And I guarantee I won't hang up without them talking about real estate with me. I am always friendly and as helpful as possible.  And it makes a difference. A few years ago a lady called to ask about the date of an event and we chatted.  We became facebook friends and she gave my first grandson a rocking chair.  I attended her funeral a few months ago. Her son stopped by my office about selling the house recently.

You just have to think like a consumer when blogging.  If you were looking for a great agent where you lived what information would you want?  And of course picking a niche and focusing on it.... like my office does with Lake Sinclair is also key to our blogging and real estate success. 

And writing this post has led me to some "old blog maintenance" of updating old posts.  When I was looking for my theater post I found one about losing my wallet in the theater and a very nice man turning it in and I had posted about an app called Lemon wallet.... back in the day, which was eventually bought by LifeLock, but it had a bad link so I fixed it.  So now I'm going to scan through a couple months of old posts and fix things that might need fixing.  So yeah, I guess that's the 3rd "do this for successful blogging" tip for this post.

Happy New Year.