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Buyer Representation ~ Methods to Compensate the Buyer Agent

By
Real Estate Agent with Westcott Group Real Estate Company

In the previous post in this buyer representation series, we explored some of the misconceptions about buyer agent compensationWhile most people think that they will have to go out of pocket to compensate the buyer agent, this is not necessarily the case.  A skilled buyer's agent will know how to structure a deal so that the fee can be incorporated into the buyer's mortgage. 

 

There are several ways in which a buyer's agent can receive compensation, and this is something that many homebuyers are not aware of.  The following is an overview of the various compensation methods.

 

 

 

[1]        Percentage of Sales Price - This is, by far, the most popular compensation choice for homebuyers that work with a buyer's agent.  In many cases, there will be no discernable difference between working with a buyer's agent or a seller's agent when using this method to make offers on homes that are listed on the Multiple Listing Service (MLS).  Although there are still listing agents that offer less to a buyer's agent than to a seller's agent, this is a trend that is on the decline.  Most listing agents now offer the same compensation to both types of agents.

 

In the case where there is a lower fee offered to buyer's agents, the offer can be structured in such a way that the fees are paid through the proceeds of the sale, thereby protecting the buyer from having to go out of pocket to pay the buyer agent.  This same method can be used for any offers made on homes that are for sale by owner (FSBO), expired or any other home that is not listed on the MLS.

 

One concern with this method for a typical homebuyer is that the agent that is working for them seemingly has an incentive to sell homes for the highest price possible.  For a detailed explanation as to why this is not the case, please check out the previous post, entitled Buyer Representation ~ Compensating the Buyer Agent ~ Myths vs. Reality

 

 

[2]        Flat Fee - Some buyers want a greater assurance that the agent that they hire is actually working in their best interest.  Even though the percentage of sales price method should still result in buying a home for the lowest possible price, the fact remains that the buyer agent has the potential to make more money by selling a home for the highest possible price.  For this reason, some buyers prefer to pay a flat fee, which sets the exact amount that a buyer agent will be compensated, regardless of the selling price.

 

While some buyers may see this as an advantage, they must realize paying a flat fee usually shifts the risk from the buyer agent to the homebuyer.  This is because these fees are customarily paid upfront, and are not refundable if the buyers cannot find a home to fit their needs during the length of the contract.  By locking in a price, the buyer can save money, but runs the risk of paying for a service that does not result in the purchase of a home.

 

 

 

[3]        Hourly Rate With Retainer - This is the least common payment method, but it is a possibility.  In this case, the compensation would be similar to that of an attorney.  An upfront fee would be required, and a minimum number of hours would have to be guaranteed.  This is, by far, the riskiest choice for a homebuyer because the hours / dollars can really start to add up if a deal becomes at all problematic.  This compensation method is the same one that is commonly used by attorneys, but it is a legitimate option for homebuyer clients as well.

 

 

 

 

[4]        Combination of Methods - It is possible to mix and match the aforementioned compensation methods, but realistically, it would require using the percentage of sale method to fairly structure a deal.  The most likely combination would involve an upfront, non-refundable payment, which would be deducted from the percentage of sale fee at the time of the closing. 

 

 

SUMMARY:

Buyer agent compensation is something that is often times misunderstood.  While the buyer is ultimately responsible for protecting the fee of the agent that they hire, steps can be taken to ensure that all fees are incorporated into the purchase offer.  Buyers have more control over the process than they are often led to believe. 

 

As is the case with all real estate commissions, buyer agent fees and payment methods are negotiable.  Buyers that are willing to take on more risk, in the form of a guaranteed upfront payment, will likely be able to negotiate a lower fee than buyers that choose the percentage of sales price method (where most of the risk is with the buyer agent).

 

Regardless of what payment method is ultimately decided upon, the bottom line is that a good buyer agent will think of his / her buyer clients as team members trying to reach a common goal.

 

 

In the next part of this series, we will explore the relationship between buyer agents and buyer clients, and outline the roles that each will likely play during the home buying process.

 

About The Author

Adam Waldman is a Long Island Residential Real Estate Professional who can assist you with the purchase and/or sale of real estate on Long Island, from bank owned homes to new construction to waterfront property, and everything in between. Adam is a Relocation Specialist that has created a network of real estate professionals throughout the country in an effort to assist relocating Long Islanders in their transition to new areas. These professionals are experts in the field of relocation and can serve many purposes beyond a simple home search. In addition to being a Relocation Specialist, Adam also holds the designations of Certified Buyer Representative (CBR), Senior Residential Specialist (SRES) and e-PRO.

Please visit www.TheLIReloGuy.com for your relocation needs and www.AdamWaldman.com for your local needs.

Adam Waldman - RE/MAX Best - 631-357-2036 - adam@AdamWaldman.com

Miriam Bernstei
Rochester, NY

nice post. love the hourly rate with retainor. haven't heard too much of that up here in Westchester County.  nice outline and necessary because I think there is a lot of misunderstanding still as to how this all works even among some of the more seasoned agents.

Jul 02, 2008 10:54 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Adam, I'm hear and reading...

Jul 02, 2008 11:35 PM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

There must be something in the water.  This is the second post I've read about buyer agency in NY.

As an Exclusive BA for almost 20 years, what I have observed is"

Buyer's Agents who collect their fee directly from the buyer will have few to no transactions.

Buyer's Agents who charge a retainer and/or hourly fee paid up front will have few to no transactions.

There are many ways to structure the transaction to compensate the BA.  Listing agents who offer a low to no co-op to BA are simply attempting to collect the full commission.  In fact, many refuse to even permit a showing by a BA.  They can call it what they wish, but anyone with a brain can see the purpose behind their ruse. 

 

 

Jul 03, 2008 12:18 AM
R. B. "Bob" Mitchell - Loan Officer Raleigh/Durham
Bank of England (NMLS#418481) - Raleigh, NC
Bob Mitchell (NMLS#1046286)

Another excellent, well thought out post!

 

Bob Mitchell

ValueList Real Estate Services, Inc.

Jul 03, 2008 08:35 AM
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Adam...You are certainly providing very valuable information to buyers and to some agents that believe they are buyer agents but really do not understand all of the ways they can really fully represent them.

I concur with Lenn on the payment issues she raised.  At least that is what I have found to be the case in Northern Virginia and down here in Central Virginia.  Perhaps it is different in Long Island.

Kathleen

P.S. Adam, have a happy & safe Independence Day.

Jul 03, 2008 12:05 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Adam, so much in our area is buyer agent commission paid by a percentage of the sale price paid by the seller. I haven't seen the flat fee in our area.

Jul 03, 2008 01:02 PM
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

Adam, this has nothing to do with the post...just wanted to congratulate you on reaching 400 posts here in AR!!!

Jul 03, 2008 03:53 PM
Erik Hitzelberger
RE/MAX Alliance - Louisville REALTOR-Luxury Homes - Louisville, KY
Louisville - Middletown Real Estate

Adam - I certainly welcome alternatives, but I see the risk as being extremely high in the third example.  While we would like to think that all agents believe in the Code of Ethics and hold their Integrity above all else, we know that this is simply not the case.  Abuse of the system, both real and imagined, would be a huge issue.   

Jul 03, 2008 04:39 PM
"Tommy" Decebal
HomeSpector Inc. 516-851-5833 - Farmingdale, NY
Adamescu Long Island NY MASTER Home Inspector

July 4, 2008


Dear Adam,

As celebration of our nation's independence begins around the country, I just wanted to wish you Happy 4th of the July and all the best.

So enjoy time with family and friends this weekend and as always, remember those men and women serving our great country to protect our freedom!

"Tommy" Decebal Adamescu

 Long Island Building Consultant

 HomeSpectorInc.com

Jul 03, 2008 05:29 PM
LaShawn Norden
Keller Williams Heritage Realty - Longwood, FL
REALTOR, (321) 377-0157, Your Real Estate Advocate in Central FL

Adam~Great post! Thanks for sharing your thoughts! As always, your post was well written and educational! As far as compensation trends in Florida, I haven't heard of options 2 or 3 being used here, but I sure like the idea of a retainer plus an hourly fee. If only we could truly implement that for Buyers (and Sellers)! I would agree with Lenn that we might have fewer transactions, but the ones we did have would be "worth" having. How many times have each us worked with a Buyer or Seller for months only to having nothing to show for it in the end?

Jul 04, 2008 02:27 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

MIRIAM:  The retainer option was discussed in the designation class.  Although it is available, it is the one that is least likely to be used.  However, I'm glad that you found this information helpful.  The intention of the post was to show buyers that they had options, even though most choose the percentage of sale method of compensation.  Thanks for commenting, Miriam.

MISSY:  Thanks for stopping by.

LENN:  I realize that the most common method is percentage of sale, and I imagine that it will be that way for some time to come.  The series is all about explaining options to homebuyers, though most will choose to stick with what has been done for years in other markets.

Jul 05, 2008 05:06 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

BOB:  Thank you for being a continued supporter of this ongoing series.  I really appreciate it.

KATE:  I hope that you had a happy july 4th as well.  As I mentioned to others, things on Long Island are probably the same as other parts of the country.  The only difference being that buyer agency is still in its infancy here.  Most people will likely choose percentage of sale, but it's good for them to know that they have choices.  Thanks for commenting, Kate.

GARY:  The flat fee option is a possibility, although most of the time, the buyers will choose percentage of sale.  Thanks for commenting, Gary.

Jul 05, 2008 05:10 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

JEREMY:  Thanks for the acknowledgment (and for the heads-up).  I didn't even realize it myself.

ERIK:  I can't imagine that many people would ever choose that option, but it was mentioned in the designation class, so I thought that it was important information for homebuyers to be aware of.  Thanks for commenting, Erik.

LaSHAWN:  While these options are less likely to be used, I do think that they have a place in the real estate business in the future.  My guess is that it will probably start with high-end homes and trickle down into the rest of the market.  After all, who better to be able to afford an upfront payment, and to appreciate the service of a true professional?  They are also the ones that would benefit the most, since they are paying out the highest commissions out of anyone. 

Thanks for your kind words about my posts, LaShawn.  I really appreciate it. 

Jul 05, 2008 05:15 AM
Debra Kukulski, Broker Associate
RE/MAX Suburban - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Great information on buyer agency and compensation for your clients. 

Whichever option is chosen by the buyer and agent, the most important thing is that you DO have a buyer's agent working thier behalf!

Jul 16, 2008 09:32 AM