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Secret Marketing Strategies in a Changing Market

By
Real Estate Agent with HomeStarr Realty RS143922A

 What are my marketing strategies for this year's challenging market in Real Estate Industry? 

  • Stay Positive 
  • Smile it is easier than frowning 
  • Be enthusiastic and passionate 
  • Be honest 
  • Consistansisy and self-disciplined 
  • Take seminars never too smart to learn 
  • Make a presence on Social Media 

These are steps that I have always taken. It is important not to fall into a negative mindset. Even in a changing Real Estate Market the basics still work in my humble opinion. There are no secrets to success just communication and perseverance 

  • Keep the public informed about the market. 
  • Keep in touch with your clients by email, phone, and or social media 

Write personal notes to past clients to let them know you are thinking of them 

Send out just-sold and just-listed cards. People want to know the value of their homes. You will be surprised how many times people will save this card and call you when they are ready to sell their home. 

Helpfulhannah

Writing market reports on developments is something the public finds useful in determining where they may want to live. It is also helpful in knowing the values when they may be relocating to a new area or want to sell their property. If they do want to locate to these areas they will most likely contact you for more information.       

Write a blog telling people about the local information in your area. Perhaps a new restaurant has just opened up in the neighborhood. Give a review. Write about the service and how you liked the food. People will be interested.

Keep people informed about local events and places.  If you are computer savvy do videos of your area. If you are not learning how to do videos, you should start. People want to see what neighborhoods look like. Try it you do not have to be a professional.  People may enjoy a fun view and get to know the real you in the process. Just do your best and learn as you go. 

One other important suggestion is to answer your phone with a smile. When I first started Real Estate an instructor said to keep a mirror near me so when I answered the phone I smiled as it can be heard on the other end. By the way, do you know how many agents do not answer their phones?   

 This is my entry hosted by  Anna Banana Kruchten Phoenix Broker and Aura Alex for the January 2023 challenge.

 HomeStarr Realty 

215 355 5565 

 

Posted by

Hannah Williams is known throughout Philadelphia as HelpfulHannah – and if you’ve spent more than five minutes with her, you know exactly why. She’s an expert at anticipating people’s needs, she has a real feel for real estate, and she’s an accomplished problem-solver.

Hannah has been helping people buy and sell homes all over Philadelphia since 1984. Many of her clients purchased their first, second and even third homes with her expert help, and Hannah wouldn’t have it any other way.

HelpfulHannah.com

(215) 820-3376
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Comments (37)

Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Those are all great tips for navigating changing markets, Hannah.  You gotta improvise, adapt and overcome.

Jan 26, 2023 02:07 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Hannah, on having this blog FEATURED in the Old Farts Club group!  

Jan 26, 2023 02:07 PM
Hannah Williams

Thank You Myrl Jeffcoat it is an honor to be appreciated and Featured in your Group

Jan 27, 2023 11:39 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Hannah- I love this and they are all easy suggestions for someone who wants to make sure they have the right market strategy for this market. 

When I managed a staffing office, I had my consultants place mirrors on their desks for the same reason!!!

Jan 26, 2023 03:29 PM
Hannah Williams

Kathy Streib  A smile is so important it cuts the ice even over the phone. 

Have a wonderful day Kathy 

Jan 27, 2023 11:43 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Hannah, for sharing your experience and your advice.

Have a great day and an outstanding weekend.

Jan 27, 2023 10:10 AM
Roy Kelley

I visited Dolores this afternoon. The rehab is a slow and difficult process.

Jan 27, 2023 01:18 PM
Hannah Williams

Have a great weekend Roy Kelley and please tell Dolores I was asking for her 

Jan 27, 2023 11:45 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Hannah Williams - in addition to being a great strategy, this is a good blueprint designed to succeed. Your years of experience are top notch! 

Jan 27, 2023 10:14 AM
Hannah Williams

Patricia Feager, MBA, CRS, GRI,MRP  You are so sweet! These are really the basics and will work. The most important is positive thinking 

Have a wonderful day!

Jan 27, 2023 11:47 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Hannah. Keep an open mind to new ideas, even if you only use them to tweak something you are already doing. Right on point with your thinking. Enjoy the success that will come.

Jan 28, 2023 04:46 AM
Hannah Williams

Wayne Martin Keeping our minds open is so very important. Thank you your opinion is very much appreciated and valued 

Jan 28, 2023 01:03 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Hannah,

How did I miss your post! This is excellent and so glad that Carol Williams featured it in her Second Chance Saturday Series, as I didn't see it Wednesday when you posted!

Jan 28, 2023 05:01 AM
Hannah Williams

Dorie Dillard Austin TX Thank you for letting me know that Carol Williams Featured it as I just got home from a very busy weekend and just had a chance to pop in to Active Rain 

Jan 28, 2023 01:05 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

I firmly believe in handwritten notes as most do not employ them as a marketing strategy (relationship building and supporting). Thank you for your other suggestions.

Jan 28, 2023 05:25 AM
Hannah Williams

Leanne Smith Handwritten notes are from Brian Buffin's classes I do not do them as often as he suggests  but I do try to write them when I think of someone 

Jan 28, 2023 01:07 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Hannah - maybe my eyes shifted from the AR blog roll to something else.  Or so it seems.   I missed this until I saw it make its appearance on Carol Williams' SCS post today. 

This proves once again that "shift happens".   And in sooooo many ways.     

Jan 28, 2023 09:32 AM
Hannah Williams

Michael Jacobs, I completly understand as I miss many of your posts and wonder how it happens. I must thank Carol Williams it was very thoughtful of her 

Jan 28, 2023 01:09 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

All very excellent advice Hannah.  And it sounds like our business plans are super similar, I think I do everything on your list.

Jan 28, 2023 01:42 PM
Hannah Williams

Tammy Lankford, I think most agents who have been in the business as long as we have similar work habits or we would not have lasted as long as we have. It is so important to stay positive and consistent 

Have a wonderful week Tammy!

Jan 29, 2023 10:14 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Jan 28, 2023 06:37 PM
Hannah Williams

Kathy Streib I am so honored to be included in your Posts Just For You  /light bulb moments 

Thank You so Much! 

So sad about our dear Grant Schneider thank you for letting us know! 

Jan 29, 2023 10:17 AM
faye schubert
Retired - Branson, MO
Living the Branson Lake Life

This is an excellent post and being the community, local events specialist,makes YOU the GO TO person!

Jan 29, 2023 07:39 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

faye schubert That is so kind of you to say.  Have a wonderful week Faye!

Jan 29, 2023 11:12 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Sunday afternoon, Hannah.

Have a great day and an outstanding week.

Jan 29, 2023 12:11 PM
Hannah Williams

Thank you for the re-blog Roy Kelley

Have a great week 

Jan 30, 2023 08:16 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Passing the hints along for the reasons for your success. Sharing is caring and that's what we get with this platform.

Jan 29, 2023 05:59 PM
Hannah Williams

Ed Silva These are the basics there are no secrets just a positive attitude just consistency, perseverance, and some common sense.

Have a wonderful week Ed

Jan 30, 2023 08:19 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Just wanted to stop in and let Kathy Streib  rarely do I comment before she features a post, so glad I was here before:))Endre

Jan 29, 2023 10:02 PM
Hannah Williams

Endre Barath, Jr. Thank you for your comment way before it was featured you are a Sharp Cookie as marti garaughty used to say .

Jan 30, 2023 08:21 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

All great suggestions, love your post very positive.

Jan 30, 2023 07:07 AM
Hannah Williams

Nick Vandekar, 610-203-4543 Thank you for your positive comment it is greatly appreciated 

Jan 30, 2023 08:22 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Staying positive and keeping your name in front of people will bring business--along with your reputation!

Jan 31, 2023 12:21 PM
Hannah Williams

Mary Hutchison, SRES, ABR You have hit the nail on the head. Thank you for your positive comment it is very much appreciated. 

Feb 01, 2023 09:57 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Hannah Williams Loved this post!  I agree with ALL of your points!  The bottom line?  Staying in front of people ... every opportunity to talk with someone -- just to say hello -- is a potential for new business.  We just have to Listen!

Feb 04, 2023 09:46 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I'm with Lise Howe - the basics WORKS in our business. You've gone a step farther with your amazing market reports and taught us all how very important they are for our sphere. Thank you so much for your participation in this month's challenge!

Feb 04, 2023 08:22 PM