The last few weeks have seen the market in Greenville, the Travelers Rest/Upstate area of SC, and surrounding states, fluctuate wildly. There are many stating that what our focus should be on right now is listings and I certainly concur.

The question is time management and making the most of our lead generation...and what exactly is lead generation.

So here's your homework. Make a list..not just past clients, but everyone you know, friends, doctors, dentist, laywer, past clients, family, ect. You need 100 names. Now don't freak out..you don't have to call them all at once. But it's a proven fact that everyone you know will know at least three people during the course of every given year that is in some type of real estate transaction.

Take your total number of people on your list and multiply it by 3. 
That is how many leads you should get after you have developed a pattern with in a year. And the beauty is: to do this you only have to make 3 calls a day to reach your goal. That's doable even for the busiest realtor trying to keep up with all aspects of your business.
 
  Now take that number and divide it by half because many will not be good qualified leads, then take that number because of our market and divide by half and multiply that by the average commission check you get and that is how much more business you get just by doing the few calls a day.
 NAR says that everyone knows of at least three real estate deals a year. If you are contacting people you know and giving them something of value, the cause and effect will be them giving you the leads. The more on your list, the more you make.

Lead Generation is time management: we have to spend time cultivating and being less reactive to what is happening and start working smarter AND harder. If we want to survive this is critical.

Also in the Keller Williams training we received just last week (and many of you who have been in the business may know this) the average time necessary to pull out of a downswing in the economy is three years. We're only about 25% into this right now so we HAVE to do things differently than we have before. Spend the time each morning, or evening cultivating your list and you'll have the business you desire. Don't leave messages, call with something of value. Send personalized cards. Remember 3 a day is all you need.

Get to it and let me know how it's working for you!  Good luck!

Remember a referral is sending someone you love or care for to someone you respect and trust.

Come to the beautiful Foothills of the Blue Ridge in Travelers Rest, SC just north of Greenville!