Real estate agents cover the entire spectrum, from those "dabbling" in the business with almost no completed deals in a year to those doing 100s (or more?) in a year.
Single agents to couples and small agent teams to humongous teams across multiple states, there's a model for success for however you want to practice real estate.
As an agent you can fail outright, do just enough to survive, or thrive.
What's the difference?
A large contributor is how you understand (or not) your LOCAL market.
Too often people (consumers and agents alike) relay on real estate reports that either focus on national trends, or paint the entire market based on a few select high population markets.
While there's value in knowing national trends, real estate is local, and sometimes VERY local.
A home on THIS side of a school district line may be worth significantly more than a home on THAT side of a school district line.
A home with a view of the woods or lake or valley or.... beats a home that looks right into the neighbor's kitchen.
Homes in communities that are economically supported by ONE major employer ebb and flow with the fortunes of the employer. A 1000 jobs can be gone with a quick announcement of a plant closing.
Understanding your market presents the opportunity to better focus your marketing.
Where are houses in demand?
What type of homes?
What price point?
What are the demographics for consumers matching those homes?
Understand and focus.
If my market is retirees, posting Tik Tok videos might not be the best means of getting in front of them.
Is direct mail to first time home buyers optimal?
Which market segments prefer video vs written? It's worth knowing because blogging may not work for your desired target market.
Understand your potential clients' needs and provide what they want in the format they want (not the one YOU want to do).
Doing so may be the difference between just surviving in this business and thriving in this business.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill & Liz aka BLiz
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