Virtual Business
Blog, blog, blog. Active Rain, Blogspot, Zillow, Realtor.com, Trulia. The list goes on and on. We're all doing it. We all have email, cell phones, websites and lead generators. It's all about the internet. Virtual connections.
There are many professionals that I use in my life. I have a veterinarian, a feed store, a horse trainer, a farrier, a pool man, the pet sitter, my mechanic , etc. The list goes on and on. Now that I think about it, I don't think any of them have ever written a blog, or have a website and I don't think I know their email addresses. What I do have, is a relationship with them. I know a little about their families, their interests and I know that they will call me if they don't hear from me for awhile.
We smile and wave when we pass on the road. When they come to my home to perform their service we chit chat a bit. I have recommended them to friends and neighbors.
I ask you, are we "virtually" putting ourselves right out of business? Or do we need to back up a little and get down to basics? A little handshaking never hurt anyone. A little face to face interaction with a smile, a wink and some kind words is what I look for when I hire someone. I'll tell you something else too. Most of the professionals that I seek expertise from will continue to work for me until they retire, as long as they make me feel like their "friend."
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