What can you do with a "no"...
- Move on to the next prospect.
- Move on to the next property.
- Move on to the next research project.
- Find out if you made an error (so you don't repeat it).
- Find out if you were not communicating clearly (again, so you don't repeat it)
- Move on to the next day.
- Move on to the next email.
- Move on to the next phone call.
- Move on to the next house for a past client.
- Move on to learn more about a market.
- Be glad you've not wasted more time on a dead-end.
- Find out why it was a "no" and see where that leads.
- Move on to the next opportunity!
We all dance around like "no" is a four-letter word we should avoid. Customers don't like to say it. Many people don't like to hear it. Some people say they won't take "no" for an answer (that can make you a pest if you don't handle it right).
"We'll think about it and let you know" may (not always) really mean "No, but I can't use that word it might make me look bad for wasting your time and I would feel guilty."
But you know what... avoiding "no" can waste everyone's time. Give people permission to say "no" and it actually creates more freedom to discuss and even leads to more "yes"es!
I practice telling people a clear "no" if something does not work for me. Not agressive, just "no thanks" or "no that really is not for me." Professionals will appreciate this. I hope you do too!
Glenn, this is a great post and a great reminder that yes and no are the replies to shoot for. Thanks!