Special offer

The Power of a Handwritten Notecard

By
Real Estate Agent with Realty Executives AZDRE# SA529868000

ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more

I just took a listing on Monday.  It is for a friend but someone who has lots of connections and lots of Realtors vying for their business.  As we were signing the listing paperwork she said, "Shar, we've told you for a long time you're our girl whenever we needed to make a move."  I had known that that's how they felt but was uncertain that it would really work out that way when push came to shove and other agents were offering all kinds of discounts and snubbing them when they made their decision.  Mrs. Seller went on to say, "You earned our business a couple of years ago when you sent us a handwritten note card.  You're the ONLY Realtor who has ever sent us a handwritten note.  I just loved it."  You know what, me, too!  I just love that a simple act like writing a handwritten note card secured my position as their Realtor.  It's a good place to be. 

Oh by the way...thanks Brian Buffini!  I had never been to one of his events when I wrote the note but I had heard the ideas and thought about how much I enjoy getting a handwritten note.  I don't do enough of them but I think I need to step it up again, how about you? 

Any other fun success stories out there?

Shar Rundio "The Threshold Group" Phoenix Metro Area (Keller Williams Integrity First Realty): Real Estate Agent in Mesa, Maricopa County, Arizona 

Shar Rundio, Professional Realtor

Phoenix Metro Area

Barb Corsa
SendOutCards - Green, OH
Helping you keep in touch

My Grandma & Mom always stressed the thank you note habit at our house, and had us write out our own after birthday and holiday gifts from relatives. It has become a habit that almost died out because of the advent of high tech email and ecards and more impersonal forms of communication. Did you know only 3% of our mail is personal now?

You have the thought, you mean well, you mean to get around to sending them. Please check my profile for the high tech way of providing that touch of old fashioned courtesy. You can get your own handwriting font and signature for writing the cards. Well, no big commercial here, so please just check out my profile.

I think most people would enjoy a card that thanks them - I don't think it's unprofessional at all - everyone needs to feel appreciated!

 

Jul 21, 2008 05:31 PM
Vicki Burton
Southport Realty-Southport, North Carolina - Southport, NC
A local Buyer's Agent - Southport NC Real Estate

Shar, I think this is great advise. All use hand written notes for all my correspondence with future and existing clients. Same with the envelopes. I think people really appreciate it.

Jul 22, 2008 02:39 AM
Barb Corsa
SendOutCards - Green, OH
Helping you keep in touch

You know, in this rush-rush world, I really don't think people take the time to appreciate whether the envelope is handwritten or not (no tacky mailing labels though!). The card itself and what you write in it is what counts.

Personally, I hate the typed form letters some people send out that they didn't even bother to sign. The cards I send get saved and often put into frames or displayed on mantles, refrigerators and desks. People tell me they still have the card I sent them months later.

Send Out Card's envelopes have a handwritten-type font. When people show their cards to me and ask how I got my picture and business card in them, they have to really squint to see that I didn't actually sign the card since it's in my own signature font. They're amazed and not at all offended that I didn't put pen to paper.

If there are many thank you notes for me to to write, I just use a card campaign, and they All get cards personalized for them with their names (auto mail merge - Dear Mary, Hi Steve) and in my own handwriting. And I never have to enter their address again.

The difference? No hand cramps for me - no hassle. Since I have had hand surgery in the past, this is a Godsend for our home inspection business, and I couldn't say enough positives about it for sending all the thank you's to everyone - I'm sending out more now than I ever had time to do in the past!

Jul 22, 2008 04:19 AM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Handwritten notes are the best - people appreciate that you take the time to write them.  I surely need to do more of that ----maybe all of your comments have inspired me to do that!  Thanks!

Jul 22, 2008 10:03 PM
Barb Corsa
SendOutCards - Green, OH
Helping you keep in touch

Uh Oh - did I see the word MAYBE in that post, Norma? Change that to "I will definitely do more of that!!" It really works well, especially with the past clients that you've already taken such care to nurture the relationship with and do a great job for.

They know you, like you and trust you already. Keeping your name in front of them keeps them loyal to you, and that's what you need if you want to have a referral only business eventually.

There's too much competition out there and people are too easily won over to someone else if you don't keep in touch.

Barb

(PS: If you think you don't have time, read my profile)

Jul 23, 2008 03:10 AM
Marsha Booth
Remax Executive Group, Inc., Marsha Booth & Associates - Vine Grove, KY

I enjoy receiving hand written notes so I like to think everyone enjoys them from time to time.  Brian Buffini's cards are really nice and are perfect for any occasion. 

Aug 09, 2008 05:13 PM
Brett Noel
Keller Williams - Paso Robles, CA

Congratulations for implementing. That is the key

Aug 09, 2008 08:33 PM
Jim Fischetti
The Fischetti Group/Keller Williams - Wake Forest, NC

I've got a book coming out later this year on just this topic.

 

Thanks for your post

Aug 10, 2008 05:39 AM
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert

Consistency is the key.  I bought a large pack of plain multi-colored cards to do just that.  I need (and will) take them to work to send out a few daily.  Great job.

Aug 10, 2008 01:51 PM
Margaret Workman
Workman Home Repairs, Inc - Lexington, KY
President-Workman Home Repairs, Inc

Great job, you are so right, hand written notes are so important in this age of computer technology and email.

Its more personal.

Great post.

Keep up the great job.

 

Aug 10, 2008 02:44 PM
Richard Baggett
AFI Mortgage - Lake Charles, LA

Great post.  I have used this for years.  I also send them out for birthdays and anniversaries. 

Aug 10, 2008 02:45 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

SHAR - The handwritten personal note can be very powerful.  In the day and age of e-mail, texting, etc., the handwritten note really sticks out.

Aug 10, 2008 02:55 PM
Barb Corsa
SendOutCards - Green, OH
Helping you keep in touch

I've read a lot of organizational books, and ones on time management too. I try my hardest to implement them, but I flunk once in a while.

My main problem used to be that I'd have the best intentions in the world about sending my cards - I had boxes of them, and truly meant to send them all out. My downfall seemed to be with "card placement" - LOL! I would write them out longhand like a good girl (some even got all the stamps on them immediately).

Then, I'd run out of stamps, or the cards slid on the seat of my car going too fast around a corner and I'd find a card on the floor a week later. Sometimes I'd put them in a neat pile on my desk, ready to go out, and things would get shuffled around during the day and before you know it, they're not where I notice them. They sometimes didn't get sent in a timely manner because of more pressing deadlines, and going to the post office wasn't high priority.

I learned to put things to mail on top of my purse, and that helped a little. Sometimes the cards I had just didn't seem to fit the occasion, and I'd have to run out to the card store.

Now my cards go out whenever they need to, I'm able to do them quickly while I'm thinking about them, and because I have a problem with my hand, I don't have to be in cramping pain after I write my cards (especially all those Christmas Cards).

When it's high tech, but a greeting card going out in the mail in my own handwriting font and delivered in their mailbox, it's the best of both worlds for me!

Aug 10, 2008 05:02 PM
Lisa Long
Heather Roda Broker - Paso Robles, CA

I was just saying to my mom today that she taught me well, I still write hand written cards to clients. I thought I was the last woman standing. It's nice to know there are others, lol.

Aug 10, 2008 05:57 PM
Barb Corsa
SendOutCards - Green, OH
Helping you keep in touch

Yep! Still standing over here too Lisa!

My mother always said that if someone took the time to remember us with a card or a gift, we were obligated to acknowledge their kindness with a nice handwritten thank you card.

I have tried to pass that mindset on to my own children (and hope it got drilled deep into their brains). They now use Send Out Cards and add pictures taken during the parties, functions, etc. to the cards they send out (Example: I took a digital picture of my son holding up a gift from his grandmother with a big smile on his face. He put the pic into the thank you card, wrote the note, and pressed "Send Card". Grandma really loved it!

We always get calls about the cards after people receive them about how nice the cards were and  how nice it was that the kids had actually taken the time to send them. With kids starting on computers even before kindergarten, it's something they like to use, since it's fun, too.

Old fashioned courtesy, but with high technology so they actually get sent. The tradition continues! (Thanks Mom).

Aug 11, 2008 01:54 AM
Michael Johnson
Carolina One Real Estate - Goose Creek, SC
Metro Charleston SC

It sure adds a personal touch.  I do it on occassion but I need to get in the habit of doing it more.

Aug 11, 2008 12:00 PM
Janice Dalston Kreymborg
Janice Dalston Kreymborg, Realtor (c) - Southampton, NY
Representing Buyers and Sellers in The Hamptons

I send a few cards here and there, but never did with any consistency.  From what I'm reading here, I did it all wrong.  Will start again to send at least a few every day no matter what.  Thanks to all.

Aug 11, 2008 02:36 PM
Lynn Afton
Greenridge Realty Oakmont - Big Rapids, MI
REALTOR® Near Big Rapids, MI, Mecosta County

Handwritten notes are becoming a lost art.  I think it is just as important to hand-write the address.  Who can resist opening an envelope that is hand addressed? Curiosity is a great sales tool.

Aug 12, 2008 03:28 PM
Kevin Corsa
H.I.S. Home Inspections (Summit, Stark Counties) - Canton, OH
H.I.S. Home Inspections, Stark & Summit County, OH Home Inspector

You're so right Lynn. Only about 3% of mail now is personal, which means that everything else in the stack of mail gets put aside while they open the greeting card. If it's a nice card with appreciation instead of self promotion, you get remembered. The envelope font on the front of the cards sent from a SendOutCards account has that handwritten feel that's very nice, and since the envelope has a real stamp on it too, it gets opened.

Aug 13, 2008 02:35 AM
Jamie Dumaine-Russell
RE/MAX Alliance - Branford, CT

Shar...I not only write handwritten notes to my clients but also to the other agents I work with.  I sometimes will send a quick handwritten note to an agent when we first go to contract telling them that I look forward to working together with them and then at the close of the transaction and enclose a $5.00 Starbucks or Dunkin Donuts gift card.  It goes a long way with establishing good relationships with my peers.

Aug 13, 2008 06:14 AM