I just took a listing on Monday. It is for a friend but someone who has lots of connections and lots of Realtors vying for their business. As we were signing the listing paperwork she said, "Shar, we've told you for a long time you're our girl whenever we needed to make a move." I had known that that's how they felt but was uncertain that it would really work out that way when push came to shove and other agents were offering all kinds of discounts and snubbing them when they made their decision. Mrs. Seller went on to say, "You earned our business a couple of years ago when you sent us a handwritten note card. You're the ONLY Realtor who has ever sent us a handwritten note. I just loved it." You know what, me, too! I just love that a simple act like writing a handwritten note card secured my position as their Realtor. It's a good place to be.
Oh by the way...thanks Brian Buffini! I had never been to one of his events when I wrote the note but I had heard the ideas and thought about how much I enjoy getting a handwritten note. I don't do enough of them but I think I need to step it up again, how about you?
Any other fun success stories out there?
Shar Rundio, Professional Realtor
Phoenix Metro Area
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