I love guerilla marketing, I always have. My first exposure to it was something I instigated in the days of high school when I was student council president. I asked a small group of students to carry around bananas for the whole day and when someone asked why they were carrying it around, they answered "I can tell you tomorrow." By the end of the day everyone was talking about the mysterious bananas. The next day different people were carrying around a jar of cherries. This time they answered "come to our ice cream social on Friday." It worked because instead of having advertising yelled AT them, they were asking for it.

Fast forward to the Boston Marathon years later. I was standing watching the runners when I noticed someone with the name Terry Tate stamped to their forehead. Then I noticed dozens more with the same thing. I finally asked someone and they told me that it was a new campaign for Reebok and to watch out for it on TV. I now have a Terry Tate bobblehead that sits on my desk. Terry Tate commercials are still my favorite.

Just yesterday I was reading a story about faceless aliens appearing at big events going virtually unnoticed (photo below). At the time of this post, no one knows who they are or what they are doing. I can promise you one thing. We will all know soon.



There are ways in which we can use guerilla marketing to our advantage in real estate. I would make the case that most of these ideas revolve around events. In my book, My Blue Goose, I outline several ways in which you can use guerilla marketing for your own promotion. One of them is setting up a digital frame of your listings in a restaurant waiting area or a physician's office.

These tactics can produce unique opportunities as more people pay attention to agent's who take the time to market themselves creatively.

Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon. Stay tuned for more information about his new book, "Stand Out, Stick and Stay. Transforming Real Estate Marketing"