Brand Reveal: Jessica Livingston
After finding success for over 20 years working as a real estate agent across the greater Seattle area, the time came for Jessica Livingston to build a unified look to take her business to the next level. We are thrilled to have helped her in this chapter of her business journey.
While her previous tools and systems were a little miss-matched due to years of revisions, she knew she wanted to continue with the lovely purple-and-gray palette from her website and the minimal san-serif font used. Her overall goal was to establish a visual that was professional, casual, friendly, but polished – a great visual representation of what she already brought to the table in her established business.
We discussed a variety of logo options, and she shared her vision for a logo that mimicked the beautiful Cascade Mountains. With this hyper-local touch-stone, we brought in a hand-written style font for her name and a translucent marble texture for a touch of luxury without weighing down the design. A polished take on NW vibes!
Since she wanted to target the Mercer Island community, we wanted to make sure that she would stand out from the crowd but also let the beautiful homes take center stage. That called for a minimal layout with lots of space for photos. With the foundations set, she has a beautiful brand to grow with and we are excited to see where she takes it.
Curious about how your personal style can be represented in a professional brand? Book a branding consultation today!
By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.
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