It makes me think of the old "Peanuts" comic strip where Lucy tells Charley Brown to kick the football. then pulls it away at the last second, causing poor Charley Brown to kick nothing but air and fall on his back!
We spend weeks or months showing properties to a prospective buyer. Or we spend days doing research or making up marketing materials for a prospective seller. And one day we get a call or a letter or an email:
"We just bought a home through XX Realtor. We knew you'd be happy for us."
Or, "We had to list our home with my friend from church. Thank you so much for all your great help!"
I've gotten my share of letters or emails like that, telling me what a great experience they had with me, but...
I always felt sort of dirty and stupid and used after putting myself out there and trusting that my empathy and good service would carry the day. I hadn't wanted to get to pushy about getting a Buyer Agency or a listing signed immediately.
The first time this happened to me was years ago. I was a new agent, before buyer agency came of age. I shepherded one couple around for several weeks before they disappeared - and I found out they were working with another agent.
By the way, these agency agreements, as with all contracts, are only as good as the people signing them. I had a signed buyer agency agreement with one couple who found an open house one weekend and wrote up an offer with the listing agent sitting in the house instead of me. We wrote a letter telling them that we would have gotten paid by the seller, but now that another agent was getting the commission, they owed us a fee. They ignored the letter. When it comes to battles, you have to decide which hill you want to die on. I finally let it go, figuring that pursuing it would cost me more in time, money and aggravation than it was worth. Now I give clients the opportunity to be released from our agency agreement if they are unhappy for any reason.
My policy has become that I will only meet once with a prospect before we do an exclusive agency agreement. I don't hard sell it - but I won't commit a lot of time to them if they won't make a similar commitment to me. I give 100% of my ability to my clients, and I expect the same loyalty from them.
I was going to make this post private, to be seen only by other professionals, but I changed my mind. Hopefully the public reader will gain some understanding of the frustration that we Realtors go through when prospects ask us to do weeks of free work for them, and then give their business to someone else.
©BrianSchulman2008
Copyright2009BrianSchulman©
Brian - Oh, how I understand ....