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Why isn't My Spokane Home Selling?

Hello Everyone,

Well everywhere you drive you see for sale signs, but what you don't see a lot of is Sold signs. Why? There is one key factor....Competition.

That's right there are more and more homes and Real Estate agents and that means that the buyer has more and more choices and more people trying to get their attention. What does this mean to you if you are thinking of selling a home in Spokane or if you already have tried and it didn't sell.

There are 3 things that you can do to sell your home.

1. Condition - This is the way the home is decorate, staged, and cleaned. There is a big push for home staging and that is because it is the response to more competition. You have to make it leave a better impression. This is mostly the sellers responsibility and it is one of the few things a seller ca do to help their home sell.

2. Marketing - This means the Quantity and Quality of your advertising. If your home is not in enough places it will not get traffic, if it is in the right places but doens't look better than your competition then it may as well not be there. This is your agent's main responsibility.

3. Price - If 1 or 2 doesn't work you have to lower the price. For many agents and sellers who are not maximizing 1 and 2 this is the only choice but you are giving up dollars by using this option. Either you didn't stage the home right or you hired the wrong agent. Neither of options 1 and 2 cost much if any but option 3 does.

Do your homework before you hire an agent and don't make the common mistake many home sellers do. They pick and agent for the wrong reasons ( they were nice, they are a friend, or referral, they gave the highest price, they were the only one you interviewed).

We do a great job being the second Realtor when the first one didn't get it sold because you can see the difference between one Realtor and another after you try one. But why not make the right choice in the first place. Call us 509-362-1966 or visit our website to see a short video on what we do differently than our competition to get your home sold for Top Dollar in this tough market.

Team Quintana Spokane Washington Real Estate

Posted by Spokane Real Estate - Ross Quintana on 07/03/2008 06:02 PM

Comments (9)

home selling tips

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9 Comments on Why isn't My Spokane Home Selling?

JUL

2008

Ross- Don't forget you need to make a great 1st impression with curb appeal, other wise all the work done inside may go unnoticed as they will go to the neighbors that caught their eye from the road with their fresh cut lawn and well cared for landscaping. Remember if it looks uncared for outside the potential buyer will almost automatically assume the inside is the same way.

Hi Ross: Great post! You are so right about condition (staging), marketing and price. Of course, staging is definitely one way to make your home or listing stand out from the competition. And in terms of marketing, you can have a home listed on 100 sites, but if photos of the home don't make it look better than the competition, the listing agent is going to be holding a lot of open houses without a lot of attendees. Many professional stagers supply their clients with "after" photos of the home for use in the MLS and other marketing. It makes a world of difference to see beautiful photos of a home and lots of them online.

You should post this in the Stage It Forward group and get some stager love!

JUL

2008

Hey Ross, staging is such an important aspect, but hard to 'sell' here (I'm not a stager... yet). Seems people would rather drop the price $5k than spend $1,000 or less staging/buying new furnishings.

JUL

2008

Ross proper pricing and a good marketing campaign are the keys to getting a home sold in a competative market. I am sure you are doin a terrific job with your clients.

This is the time for every seller to put on the A-game. The competition is fierce and the prettiest home that is priced right gets the buyer.

JUL

2008

yeah Susie, the price drop may bring a buyer, but in most markets staging and the price drop might be necessary. I agree Chuck it's A game time. Thanks Bill, After looking through agents on western washington for my clients to refer them too, I actually feel better about myself. Can't people take a good picture?

I think the public is slowly learning that they need to hire the right agent.

JUL

2008

I remember i hired wrong agent and it really cost me lot of $$$.

JUL

2008

Yeah the problem is people don't usually know until it's too late. That is why we try and educate them before they hire a Realtor on how to hire a Realtor.

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