MIMic Group 2008 2nd Quarter Survey Analysis
I gathered some great data this quarter on homebuyer/seller technology tastes and what real estate agents are doing to leverage the internet. Here are a few trends I discovered...
Homebuyer/Seller Survey (100 surveys sent, 15% response rate)
1/3 of clients still look to local newspaper for real estate information
No one website had a majority of eyeballs but the Realtor's own web site and Google/Yahoo were mentioned most often.
Kind of real estate information interested in finding (in order of importance): Price comparisons, Neighborhood information, school information, available housing and mortgage calculators.
While most clients did not read real estate blogs, there was a good turnout on favorite blog subjects (in order of importance): Market Conditions, Neighborhood Reports, Home Improvement, Local building projects, and school reports. Same results as earlier, no?
Search Words, Social Networks (private)
How Brokers can improve service (private)
Agent Survey (100 surveys, 28% response rate)
Communicating with clients (in order of importance): email, voicemail, snail mail, text message, newsletter, Twitter.
Internet Marketing - 75% responded they spent 0-10% of their marketing budget on Internet.
Where do you list client properties, Qualified leads to deals (private)
The 'private' field is information I'm using to form a new real estate marketing business coming soon. Plus some data is sensitive and I am respectful. If you would like to participate in next quarter's anonymous survey and receive a full detail report, please join the MIMiC Group.
Happy Hunting,
Eric Robbins
Real Estate Professional
Leader, MIMiC Group
Counselor, Blog Camp
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