I am happy to pass along to everyone that I have started my very own real estate brokerage company. Despite the current market conditions, perhaps even because of them, I know that this is the time to go out and try to make my own mark on the business - where I call the shots.
The paperwork is done or on the way and I could not be more excited. While it is a great time for me, I know that the market is ready for a brokerage that bases its performance not only on volume and sales but on the metrics that really mean something to buyers and sellers.
While brokers and real estate agents have for years tried to convince the public that if an agent sold more houses than another agent they were the better choice, the reality is quite different. The truth is that buyers and sellers should be more interested in things like how many of the listings an agent took were successfully sold? Did the home sell in more or less time than the comparables? How close to asking price did the agent get? Those are the numbers that matter and my plan is to make that fact an integral part of how my company measures success - and compensates its agents.
As someone far wiser than I has said "A journey of a thousand miles must begin with a single step." So here is to my first step and I look forward to working with some of you out there in the very near future!
If you are looking for a local real estate professional in Southern Silicon Valley in the communities of Saratoga, Los Gatos, Almaden Valley, Blossom Valley, Morgan Hill, San Martin or Monte Sereno - feel free to get in touch.
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