I am often reminded about something my Mentor told me everytime someone tells me they are having trouble marketing themselves.  I ask them "Are you a Secret Agent". What I mean by that is what do they do to let people know they are an agent.  This question can relate to sales agents in all professions, be it Real Estate, Mortgages, Insurance, or Financial Planning.  You need to let people know what you do if you want to sell your services.

     The Sales business is truely a numbers game.  Babe Ruth was once asked if he was dissapointed when ever he struck out.  He stated "No, as I know each time I strike out, I am that much closer to a Home Run."  He knows the numbers.  He knows that he has a number in his head, such as every 20 at bats results in a home run.  Are you running your business as a numbers game?.  Are you a Secret Agent?

     Make sure that people know what you do for a living.  I make it a habit to regularly wear shirts that display what I do right on the shirt.  My shirts often raise questions from people seeing the name or logo, and that in turn moves into a conversation.  A good friend of mine even put an ad on the back of a T-shirt with a uniqe quote on the back, and it resulted in him getting two appointments from people who saw the shirt at a baseball game he attended.

 I hope this helps people understand, that being a "Secret Agent" in our business only leads to Poverty.

                                                                                             Tom