I
admit it....it’s a pet peeve of mine.
When I
first joined ActiveRain, one of the first comments I ever made
was on an agent’s post where she showed a PowerPoint
presentation she had prepared as part of her new pre-listing
package. I thought it was a great idea...and that she did an amazing
job on it.
But it's an occupational hazard
of mine...and I couldn’t help but notice that the title page
said:
“My
Personnel Commitment To You” instead of
“My Personal Commitment To
You”.
I thought I was being helpful by
pointing out the error, but whoa!!! I was attacked from every
direction!! People accusing me of putting her down...or snidely
“apologizing” that I found her presentation to be
sooooo disappointing. Fellow agents who defended her so vehemently that
they suggested I ought to be ashamed of myself and that people like me
aren’t welcome or needed in a community-oriented site like
ActiveRain.
Huh?? Um....I wanted to save her any
embarrassment in front of her sellers by giving her a chance to correct
the mistake, that's all.
Needless to say, it
surprised me that a simple gesture of pointing out a misspelled word
would garner such a response, but I realize it’s something
we’re all a bit self-conscious about...and possibly even a
little thin-skinned about at times. Note: We’ve all since
made up...and I hope if she sees this post...she’ll
understand that I’m NOT putting her on the spot or
criticizing again.
Far from it! I want this to be a
helpful post.
But
people ARE evaluating your every move....including your
spelling!
Sure,
we all make typos....but I’m not talking about that.
What
I’m talking about are things like “Formal Dinning
Room” in your MLS description. Or, “There
home is nicely decorated” on your listing brochure, or
“The extra acrage is wonderrful
to build up on and is perfect for the eqestrian
enthuziast.” on your internet site.
You
do not have to be an expert speller in order to be successful in this
business. BUT...you MIGHT have to enlist someone’s
help in ensuring that what you put out there for public consumption
truly represents you as a professional, caring, and capable real estate
agent (yes even on a blog here if it’s in Localism or for
Public Viewing).
Ask a stranger (NOT your best
friend)...if they’d list their $1,000,000 dollar home with an
agent who can’t spell “granite counters.”
Or puts “stainless steal applinces” as part of
their property description. The answer will be
“no”. If an agent hasn’t applied
himself/herself throughout their lives in learning basic spelling
and/or grammatical skills, what makes you think they’ve taken
real estate, market analysis, marketing and contract law seriously?
You
owe it to yourself to make sure everything you create...your website,
your flyers, your postcards, your brochures...EVERYTHING...all have a
professional consistency about them in terms of spelling and grammar.
Maybe
the reason you lost the last listing WASN’T
the sellers using you! I’ve read a lot of recent posts that
seem to “find reasons” why a consumer recently let
them down by choosing another agent to handle their sale. The reasons
they come up with vary greatly....but NEVER EVER address that the
reason COULD have been as simple as the other agent having everything
perfect (after all, the sellers were schoolteachers)....and your
presentation simply had to many misstakes.
Dave
David - I cannot agree with you more! Spelling errors are totally my pet peeve too (in addition to horrible photos).
I would have also gently pointed out the error. It will help them to save embarrassment now and for the next time.
How about adding a photo to your profile so we can see who you are?