Today I attended an appraisal of one of my listings. It was that little cutie in Bonita Fairways. The condo complex is really called Rosewood Pointe, but it is next to and confused with another condo complex called Bermuda Links. People think they're one and the same, even me at first.
I met the appraiser at the home today we spoke a bit about how the Bonita Springs real estate market was. You know, the usual chit chat. She has actually been busy. It's not a deluge, but consistant. I shared with her that I had activity, too. She then explained to me that she has a lot of directory listings and a website and most of her work is attributed to those sources. Then I volunteered that I have a fair amount of web presence and I'm busier than most. We both agreed we were busy and hear our share of "others" complaining about how slow it is. Even though we are still active with our fields.
Is it ironic that we would share both a web presence and steady work? Is it just that we are lucky to be in the market in Bonita Springs? Am I the most spectalular Bonita Springs Realtor? (be nice) Nah! We all know the Internet is King. Fortunately, your competition likely doesn't understand the Internet or strive to figure out how to make it work for them. Now, imagine, just imagine the average sale price of a home in YOUR CITY. What is the commission on an average sale? What is the referral on that commission - just the referral - in the event you don't specialize in that area, it's too far, you're too busy to handle it, you're on the way out the door for a vacation? Frankly, you can't afford to not market yourself on the internet. Hopefully you didn't have to pick just one way to market yourself.
Back in the day, I was like many people that didnt' "get it". I had a website, but when I searched for "Bonita Springs Florida Real Estate" I was nowhere to be found. The number one position on the SERP was an agent, not in Bonita Springs Florida, but 80 miles away. Eighty miles. How did she do it? How can I do it? That was Several years ago. Fate was on my side. I ended up doing a "half-gainer" down a flight of stairs. Nothing but me, a bed and a laptop for a long time - oh, and the realization that the Internet is where it's at.
For those of you who may be new to this game, take heed. My example: Bermuda Links at Bonita Fairways has 31 active listings, 2 pending listings, the last closing was in November of '06. Those statistics are staggering, in my humble opinion. If you're not blogging your real estate business and making your local info,listings and community information available to the buying public, they'll find it somewhere else. Period. What's the worst that can happen? Maybe that buyer will take a print out of YOUR listing and hand it to THEIR buyer agent and ask to see it.
Hmmm. The task looked daunting but it looks like it is possible to find your way to the top of the heap of 31 active listings after all. I should also interject that this listing was a referral from an agent that found me on the Internet, too.
Happy blogging and SEO! May the SERP be with you!
Read Learn & Implement SEO Here:
- Do You SEO? Complements of Laurie Manny
- Sure Fire Formula for a Successful Blog Post complements of Mary McKnight .
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