Hindsight is sooo 20/20. If our clients could only see what we know to be the truth. There are two homes in Sun City Grand that come to mind as I write this post. Both of them are Madera models and both have large, private backyards. They also have enough upgrades in them to attract a qualified buyer.

There's just one catch. As you open the door you are hit with the smell of a stale ashtray. Both sellers had cleaned their carpets and repainted their homes in an effort to eliminate the evidence of their habit, thinking this is all that was needed.
Now, I want to make clear, this is not a rant about how people need to quit smoking. It is their choice to do as they wish and they should be able to do it in the comfort of their own homes. The purpose of this post is to discuss how we realtors can educate a seller about what it will cost them in home equity ($$$$'s) if they don't take the proper procedures necessary to rid the home of the smell... especially in a declining market.
Both sellers, of the above mentioned homes, believed cleaning the carpets and painting was enough. It wasn't. Cigarette smoke seeps into all the soft furnishing (including deep into the rug and carpet pad). A carpet cleaning really only affects the surface. Likewise with paint. If the walls (and ceiling) have not been thoroughly scrubbed and the proper primer (Kilz for example) used, than the cigarette odors will come through a new paint job as well. Note - this is a no brainer, but all soft window treatments have got to go too and it works best if selling a vacant home because the furnishings have also absorbed the smoke and tar.
Most clients will look at you like you are on drugs if you ask them to replace all the carpets, prime & repaint the walls and ceilings, and scrub everything else in between. What they don't understand is what it will ultimately cost them if they DON'T... especially in a declining market.
There. I said it again. Especially in a declining market. One of these Maderas has been on/off the market with two separate agents since February of 2006!!! That's 2 1/2 years! The original list price was $306,000. It is now listed at $259,000, almost a $50k difference. Do the math. Would it have been worth maybe $10,000 to replace the carpet and do the other things it would have taken to truly clean up the property? There is NO reason, other than cigarette smoke, this house shouldn't have sold in 2006. Even with the market slowdown, nice houses were selling. And this was a nice house in all other regards, in a great location.
The other home is finally under contract but had been on & off the market since December of 2006 with three different realtors. That's a year and a half. The original list price on this one was $285,000. The current list is $245k. Again a $40k difference in the market. In each of these examples these sellers could have potentially had an extra $25,000 - $40,000 in their pocket. That's a lot of money! And I'd be willing to bet if they could turn back time...
You see where I'm going. How can we, as realtors, truly educate our clients about the cost to them if they don't make the effort to appeal to the masses of buyers out there.
While I am talking about cigarette smoke in this post, it's really not much different when you walk into a home that has so much clutter a buyer can't see the home features. Or a home that is never clean and obviously neglected. We realtors know...
It can cost a seller THOUSANDS of dollars in the long run.
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I make them remove the ashtrays even if there is not thew smell