Many of us take pride in writing ORIGINAL Blogs. It seems Ms. Harley has come just short of that with her recent blog concerning the Utilization of Keywords within your descriptive paragraphs to gain exposure in search engines. Her ability to describe this is very thought provoking and truthful. If Activerainers were to write a Blog using this suggested content and approach, it would leave many in the public scratching their heads when looking at the Bloggers abilities as a Realtor, Lender, etc.
Example:
I would have Titled it "How to write Original Blogs to Establish Yourself as an Industry Leader"
Step #1: Since "word processing" is an 80's term, I would simply use Word or Mac to develop your thoughts. I would not use email since it would be difficult to save...maybe as a draft...and then...um...email it to yourself?
Step #2: Everyone knows you should type your name, the most important thing is start your Blog with a Title that is Search Engine Friendly such as.. "Maryland Real Estate Market Conditions, Robert McArtor, Realtor"
Step #3: I would not think of the first thing that comes to mind and start typing.....you will have a jumbled mess that you will not be able to organize later. Start with a subject you have knowledge of or a recent experience you had. Maybe do an outline..A, B, C.
Finish your Blog with your information, how people may contact you,etc. Don't hide from the public...remember, you are a MARKETER!! Market Yourself. (Have you ever seen a small "golden arches" sign outside McDonalds?)
Establish yourself as an authority on the subject you are speaking of. The public will catch on to that and will contact you for more information...
I would not type about what you had for breakfast....?? Someone looking to Buy or Sell a home does not care.
You are in the Real Estate Business, Talk Real Estate, Anything that has to do with Real Estate. This is what prospective Sellers and Buyers are looking for. They will contact you FIRST in your market area if you prepare a good, clean article/blog.
You choose....You can be a Swimmer and have a great out-look for your future OR kick the ground with the bottom feeders and write un-original Blogs.