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Damn Spammers or Magic System

Not like me to stir the pot, but I thought that this might make someone money.

According to a few attorney's I know, sending bulk emails from one licensed real estate agent that is a member of NAR to another is an exception to Can-Spam. There is an implied business relaitonship. Email addresses are advertised as is the "contact me any time" concept. There are about 100 different reasons.

I know that I am going to get all of the complaints and the DONT DO THAT's.

I can tell you that I have had millions in inventory on the books for the last 60 days without much action. Yesterday and today we sent email blasts to brokers and mortgage guys in Florida and Ohio.

42,000 emails.

2 Remove responses.

73 email responses for more info.

600% increase in web hits over yesterday.

Phone ringing non-stop.

1 Florida buyer flying in next week.

Moan if you want. Email campaigns work to sell property.

My clients seem to like the results.

Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com). The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Ohio Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast.

United Country Ohio Realty & Auction Career Opportunities Available. Call 614-885-0020 x 17

Posted by Rich Kruse on 03/16/2007 12:33 AM

Comments (27)

email, columus oh

Originally posted at: Asset Management & Recovery: Damn Spammers or Magic System

27 Comments on Damn Spammers or Magic System

MAR

2007

Wow!!! 42,000 e-mails! You've been busy. Sounds like it's going to pay off though. Good job Rich. I've never done an E-mail campaign. Might have to give that a try.

Rich, Get me on your list. I like to learn marketing techniques by reading spam. I'd like to see what you send that is getting you such a response.

Tim@HomeAtlanta.com

Tim - Flattery will get you everywhere with me.

I just snet it to you.

Its a lot better than snail mail to your database, and response is faster. Negative response is better than nothing. MLS is a non-issue in commercial, but keeps the neophytes at bay.

David - I use MLS, but not always. Is it a way to get property out ther? Yes. Is it the end all? No.

Out of all the responses, there were about a dozen that said "send me the MLS on this".

Uh, can't on all of it ! Here is the link to my website. Here is a PDF flyer. Call me. Email me your questions.

A lot of these listings were on MLS for months with no action. A little alternative electronic advertising and the action starts.

Very Interesting. We have thought of doing this with our rental properties. I like to see some evidence. Thanks, Rich.

MAR

2007

My email database is 110,000, and you are right. It works!

One thing that drives me crazy is the agents from other states who send me all of their listings.

Yeah Randy, lets ship them all to you. Take them to the top of the mountain and make them jump in. The sacrifice will be no loss, lol.

Rich, I believe in email campaigns. But like Randy, I get annoyed at the ones that aren't local, unless they're specifically in resort areas. I look at the ones I get so I figure it must work. Can I ask the same as Tim? maggie@maggietherealtor.com Thanks! Laurie, 110,000 is beyond staggering!! How did you ever manage to get so many and from where?

Maggie- I will send it to you. It's not special. Just a list.

I do send out of state. The reason is that most of this is investment property. Many of the sales we are closing are with out of state buyers. Investement property here is cheap and getting cheaper.

I would not consider sending out info on my own home to out of state people. That seems a little silly.

That's Awesome! Good for you. Mass Emailing is NO different than Mass MAILINGS.

Congratulation on your success with this. I was always afraid of agents getting annoyed with me, and I know in my market I would probably get a few not so nice email. I came to the conclusion from response to invitation to broker's open house.

Rich, How interesting! Thanks for posting this info and stats. One of my agents is trying this herself, she will be interested to see this post!

I like to take the spamers look them up on Active Rain if they are not there I invite them - I figure if they are networking by email - they could be intrested. I have pulled a couple mortgage people onto AR that way.

Mike - I agree with you.

Jennifer - Some agents do get annoyed. For every grumpy grump there are 10 that say thank you.

Lysa - Best of luck to your team.

"lime"

Glad to hear of your success. We have a few properties we need to send out a blast on. Thanks for letting us know how it worked out for you.

Rich,

I been considering doing some email campaigns put me on your list I would like to see what you do. Awesome Post!!

Good Day!! have a cup of java and a smile on me :)

Rich,

I commented above but I forgot to sign in I am a Active Rain member. And that is cool to know that the public can reply to our posts like that.

Good Day!! For you Rich you need a double shot of expresso and a smile :)

( So you can answer all those phone calls your getting!! )

Duayne - Please forward me an email with your address in it. I went to your website, but the contact is a form. I am at rfk@gryphonusa.com

At the end of my second pot of coffee (1:44 pm).

Rich

I have no problem with your email blasts. Only risk I see unless you have specific tools in place I'm surprised your ISP provider doesn't list you as a spammer because of the volume your sending out.

MAR

2007

Danny - It hasn't been a problem so far. The one thing that I just noticed is that the Act requires us to put our mailing address on the emails. That repair has been made.

Just curious why you would chose Florida when you are in Ohio?? Just a question. I would think the states around you would make more sense but you seemed to have success so good for you.

Phyllis - Rich is in bed (too much March madness), so I'm answering for him. We choose Florida because there seems to be a strong interest from Florida investors in Columbus. We were getting contacts from Florida investors who were getting the information from Ohio agents. There seems to be a lot of crossover from agents and mortgage brokers who have licenses in both states. Once we realized that there was the interest from Florida investors, we invested in ways to reach out to them. It was really a case of supply and demand. We would not have just choosen Florida for outreach, except for the fact that Florida investors kept asking about our properties. Why Floridians (sp?) are interested in Ohio real estate? That might be a question that the Florida crew is better able to answer. BB,TLW, Ines, anyone???

Email blasts are great, I have always done then. So pretty much these lists are just other Realtors or mortgage professionals? Ever try buying lists of homeowners/buyers etc? I want to look into that, not sure how good they are.