How's that for an equation? My Ah Hah plus Duh moment came the other day while I was working. I have become quite obsessed with stats lately. O.K., back that up, I've always been crazy about the numbers. I am a salesperson at heart.
I was reviewing the analytics of my blog. You know, those nitty gritty things, like where people come from, what they viewed, and what links they click on when they come to my blog. And then it hit me, less like a jolt of lightning and more like a hmm...aha...duh.
It was a moment when I realized I could be doing something a little differently to get better results.
I won't bore you with the details. It had to do with tweaking my tags and keywords more effectively. I won't write a book on it, it won't be featured in a post, and I won't win my golden ticket to the Oprah show. But the improved process is already helping improve my search engine results.
I call it my aha plus duh moment because the answer had been staring me in the face the whole time. I'd read many posts and pages from books discussing keyword analysis and improvement as well as effective tagging methods. I'd commented on posts about the subject.
But up until now, I hadn't taken the time to put the simple basic principles into practice, even though by implementing them I am already seeing results.
It doesn't always take an epiphany to turn the results of your business around. The turnaround can come from farming your market, concentrating on a niche, working on your SOI, hiring a business/life coach, or "getting adopted" by a mentor. These are not new concepts, but today or tomorrow, they might just hit you over the head.
AH-HA PLUS DUH EQUALS JUST DO IT.
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Rebecca, so what did you change to improve your results? Was it just keywords or was it more targeted posts? I watch my stats for new ways that people get to my site for inspiration for post topics that I may not have touched on before.