It's funny how we human beings think. If we're told by an "expert" to do something a certain way... and we do it... and it doesn't work for us, what do we do? Try something else? Nope. We do "it" (whatever "it" is) MORE.

For example, let's say your doctor tells you that in order to lose weight; you need to eat less fat. (Don't get me started on the wisdom of listening to an MD for advice on nutrition, with their 3 credit hours of elective nutritional training in med school.)

But anyway, your doc advises you to eat less fat, so you obey.

You feel crummy, you're hungry all the time and you're not losing weight, so you figure... "Hmmmm, I must not be cutting out ENOUGH fat." So you eat even less fat, you feel worse, you're even hungrier and you're still not losing weight, so what do you do? Blame yourself. You aren't doing ENOUGH of what you were told to do. You suck as a human being. You're an utter failure.

Same thing with selling real estate. We're trained to cold-call, door-knock, advertise, farm, pester our friends for referrals and create a killer website. When these prospecting approaches don't work, we're advised to do it MORE. "You aren't calling ENOUGH strangers, you aren't sending out ENOUGH postcards, you aren't annoying your friends often ENOUGH, you need to spend even MORE money on your website."

I call BS.

If something isn't working, why not try something ELSE? Sure, there's honor (and some wisdom) in being persistent and patient, but I think we're all smart enough to know when something ain't right for us. If you're eating low-fat and you feel crummy (and you're still fat), try low-carb. If that doesn't work, try raw. If that doesn't work... try something ELSE.

Find what works for you. Find what's fun for you. Find what makes you smile and feel GOOD about getting up in the morning.  Because I can promise you, blindly following the crowd in our business is crazy... when you consider that the vast majority of that crowd is failing...

Use the Brains God Gave You to Succeed in Real Estate
Be Successful, Be Happy, Be Savvy... The Savvy Prospector - Begins August 1st.