In a highly competitive industry like real estate, your ability to market effectively can make a big difference in your level of success. Unfortunately, many real estate agents don't spend enough time developing their marketing tactics. Although there are many different techniques for self-promotion, be sure that you at least have the basics covered:
Business Card with Photograph. Have a professional photograph taken, and be sure you smile! Use this photo for all of your marketing.
Website. A basic website is cheap and easy to set up. If you don't know how to create one, find a graphic designer who can help you create a good inexpensive website. You just need to have the copy and photos ready.
Personal Brochure. The purpose is to show potential clients your qualifications and business philosophy. Simply provide copy and photos to the same graphic designer.
Giveaway items. Give away an item with your name and phone number. It could be a pen, pad, magnet or small flashlight. It's a nice touch that keeps your name in front of clients.
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