A Step-by-Step approach to help you begin to develop a complete internet strategy.

I have received comments and questions pertaining to "having a complete internet presence"...what is it, what should it include and how should it work.  First of all not everyone wants or needs the same things from their internet presence...there is not a "one-size-fits-all".  A complete internet presence can be a large undertaking...because of the "possibilities" available this will be a series of posts...so be sure to get notified of new comments.

The first place to start is to figure out what you want, need and are willing to invest in the way of time and money. 

Grab a pad of paper and write down the following questions - leaving yourself enough room to answer them:

1. What is your objective? - What do you hope to accomplish with an internet presence?  That could be to generate leads, a place for prospects and clients to get real estate information, it could be used as a means of communication with your clients, it could be for a specific community (niche market), etc.
2. How many hours are you willing to invest each month, week and or daily?
3. How much money do you want to invest (set up, annually and monthly)?  Maybe it's a big fat $0 or $25 a month...remember this is an exercise to help you determine what your complete internet presence will be.
4. What return do you expect to receive?  This could be prospect leads, referrals, hits, seach engine ranking (this can be a great listing tipping point), personal exposure, property exposure, etc.

The next post, in a few days, will begin to break down those questions and look at what is available to you to create and or have a complete internet presence.

Until next post...if you have any comments or want specific questions answered please comment here or shoot me an email.

Aloha

Jeff

http://www.ImpactYourSalesNow.com