If you have all the buyers you could possibly want, you can stop reading. This is for Realtors like us who are wondering where all the buyers are and how do we reach them.

Technology has changed everything...especially the way we do business today. Buyers are far more educated as consumers and we can't for a second assume that they aren't. Whenever I am working with a buyer and they walk through a home saying things like "This is a great space. I love how this room relates to the rest of the space" I'll bet you dollars to donuts that they spend waaaay more time watching HGTV than most. But it's more than that. News travels fast in the media...especially when it's bad news. In fact the media has done a bang up job of messing with the heads of buyers and sellers.

But I digress...The question is how to reach today's buyer effectively and in a way that is meaningful to them. Meaningful to THEM...not us. Research tells us that 85% of today's buyers start their search on the internet so the days of a nice print ad in the local newspaper or buyers guide are being replaced with Blogs, You Tube, Backpage, LinkedIn, email blasts, Ad Words, sophisticated web sites and more and more real estate search engines. And every one along the way claims to be THE best new way to reach those coveted buyers we're all looking for. But seriously...how do we know what is the right thing to do to reach our particular buyer? The one thing I know is that I don't know. I'm on the fence about it all. Most of the time I feel like I'm chasing a moving train....trying to stay ahead of the technology....trying to get an understanding of the next new thing. But just about the time I figure it out..poof...there's something new to try.

At the end of the day....does my phone ring anymore than it did a year ago? Does yours?