We Offer Commercial Finance Training At Its Best!

Welcome to the CommercialTrainers.com Business Library.

The CommercialTrainers Business Library gives you access to advice and training from the experts that will give you ideas on Marketing your business, Selling your commercial loan products and services, growing your business and personal growth.

We also offer Live Commercial Mortgage Training to learn more about building your business and creating the perfect work/life balance.

Referrals as Lead Generators

It is a cheap and very effective, not to mention, extremely desirable situation when people start spreading the word for you. Obviously this is achieved by offering exceptional value and service, but it can be further promoted by using special referral programs.

For example, you may reward someone who introduces their friend with a free weeks membership, or it could even be a ‘spotters’ fee paid in the form of a gift voucher.

 The key is not taking referrals for granted and rewarding those who are your best ambassadors.

Hints and Tips:

1.Offer a scheme where people know what they get for a referral.

2.Be very generous with those who spread the word – think of what you would have to spend on advertising to get the same results.

3.Talk to other businesses that complement yours…you may be able to do a little reciprocal referring. 4.Test and Measure.

Test & Measure:

It’s strange, but just testing and measuring can help increase your number of leads. Knowing where your customers come from gives you the power to make smart decisions about what to spend your marketing money on.

Hints and Tips:

1.Keep meticulous records of where all leads are derived from and how much they spend.

2.Monitor how well every single product sells, and WHY it’s selling.

3.Keep running marketing that works, even if YOU are bored of it.

How Many Customers Can You Afford to Lose?

According to the Harvard Business Review, 67 percent of customers who choose a new supplier said they were satisfied with their former supplier! On an average, most U.S. companies lose half their customer base every five years.

So why would customers who are satisfied stop doing business with you?

Well consider this – “Customers go where they are wanted and stay where they are appreciated”. Varying estimates place the cost of acquiring new customers at six to ten times more than selling to existing customers. Losing customers can drastically affect your company’s reputation, credibility, referrals, sales, and profitability.

Seven Ways to Retain Your Valued Customers:

1.                   Never assume you know what customers want – ask them!Customer surveys are a great tool for understanding customer needs and identifying innovative ways to solve their problems or exceed their expectations.

2.                   Measure and reward customer satisfaction.If customer satisfaction is really a priority in your business, demonstrate this to your team. Develop a method to measure it, set goals for improvement and reward the team when the goal is accomplished.

3.                   When you hire people to interact with your customers, make sure they possess good customer service skills like trust, empathy, flexibility and verbal communication proficiency. Each customer contact with your team is an opportunity to build your reputation or destroy it.

4.                   Say Thank You. Sounds obvious but consider this. When was the last time you received a thank-you note from a company you do business with? This simple strategy can really make an impact and says a lot about your company and the value you place on customers.

5.                   Stay connected with your customers – by phone, mail or email. While the frequency may vary, every customer should receive a ‘touch’ at least once per quarter.

6.                   Make valuable customers feel more appreciated than non-customers or prospects. While new customers are critical to growth, make sure current customers get some VIP treatment. Programs, offers or specials just for current customers work well.

7.                   Look for opportunities to sell multiple products or services to your existing customers – to create the perception of a one-stop solution provider. Research shows this builds loyalty and retention. It’s also a great way to increase revenue and profit! Finally, make customer service everyone’s responsibility – especially in a small business where team members wear many hats.

Train your team on customer service. From the receptionist to the delivery driver, your team will make an impression. The kind of impression they make is up to you.

Excuse Me, May I Buy That Customer Please?

Did you know RESPA does not apply to commercial loans and that you can pay referral fees? Preposterous! Buy a customer? Outrageous! Begging for customers, pleading for new clients, laying out breadcrumbs to lead unsuspecting customers in the door...

Just how do you see bringing new customers into your business? Have you ever just put an ad out there, whether it be on the radio, on TV, in a newspaper or even a flyer, hoping that somehow it would magically bring new customers in? Don't be startled if you answered yes.

As a matter of fact, stand up and give yourself a big pat on the back because you are like 95% of business owners I speak with about their marketing. Pat yourself on the back because what you are about to learn is the key to getting better customers and probably getting them at a discount!"

Whats all this about buying a customer, " a client recently asked me. "I can't just go out and buy a customer, they have to come to me. Don't they? " Ahhhh... isn't that an interesting question? When I speak with business owners, the idea of investing in stock is common. When we talk about Marketing investment, the only thing we can buy is new customers.

The question then becomes, how much do new customers cost you?How do you figure this out? Let's take an example. You've put $1000 into an ad campaign. As a result, you had 100 people call you. Let's say that 1 out of 5 of these 'Leads' actually comes in and buys from you. Working out the numbers it cost you $10 to get each Lead. It cost you $50(5X$10) for a sale. In this example, it cost you $50 for a new Customer!

This measurement is called 'Customer Acquisition Cost'.Now this is where is gets exciting. Imagine now that you knew that your specific marketing campaign was going to cost you $50 for every new customer it brought in, and that every new customer would eventually spend $500 with you, of which $100 was profit.

How many times would you invest that $50 to buy more customers? Let's see... spend $50 make $100, spend $50 make another $100 and so on and so on... I think you can see that it makes sense to repeat that one as much and as quickly as possible.It sounds too good to be true? It really is that simple.

Once you know how much it costs you to buy a customer,and as long as you are making more per customer than your Customer Acquisition Cost, you're ready to start reaping the profits.

To know your true acquisition cost, test and measure every marketing campaign. Give me a call and I'll show you how. When you see that your whole business is a marketing entity, not just a production, service or retail entity, you'll begin to see why the amount you pay to buy a customer is your biggest expense.

It gets very exciting when you then discover new ways to buy customers for less than your profits on your first sale. What if that first sale came within days of your marketing? What if you put in place low-cost strategies to get those customers coming back over and over while buying even more per visit from you.

That's where a business really starts ticking along generating an ever increasing revenue stream for the owner.

We Offer Commercial Finance Training At Its Best!

We have trained hundreds of people, just like you, to become Commercial Loan Brokersand ushered them into the ranks of one of the most profitable industries to enjoy the benefits of a high-end career, and great potential income; helping businesses, help themselves.

Life Rewards Action!

Take this GOLDEN OPPORTUNITY and implement proven methods to SUPER-CHARGE your own or your company’s future!

Commercial Trainers methods act as a catalyst to make GOOD BUSINESSES GREAT!

Open up your field of VISION to encompass your company’s FULL POTENTIAL, and set a course of ACTION for your entire company to move toward your UNLIMITED FUTURE through Commercial Trainers methods of marketing and underwriting commercial loans that have proven successful time and again.

All programs are 100% guaranteed.

Learn More About What Commercial Trainers Services Can Do For You and Your Company And Contact Us Directly! Click Here

WARNING: Our Business Coaching Programs and Seminars SELL OUTquickly, so don’t miss your opportunity to secure your company’s future. ACT NOW!

We are here to help you organize and manage your greatest assets – your personal vision, and your staff. Our proven methods empower you to make the changes you seek, commit to your vision of a better tomorrow, and act on that vision.

We offer new approaches and new solutions, to open doors, INSPIRE GROWTH, and IMPLEMENT CHANGE through our time-tested techniques proven to work.

www.CommercialTrainers.com

(877) 881-5207 x5

For more information email us at expert@CommercialTrainers.com