I just read the final Makeover2Takeover challenge, and it hit me!
So many of the Brian Buffini and Tommy Hopkins types talk about their early real estate training – with a helpful broker handing them a telephone and telephone book with a command: “Go get ‘em, Tiger!” And the vast majority of real estate training programs are pretty pathetic.
The eight weeks of challenges for this contest really provide agents, from newbies to veterans like me, with a clear roadmap to success. What a fabulous basis for a training program for agents trying to make a living in this quirky market!
It’s pretty much the basics:
- great database and contact management system
- pre-listing information package
- business plan
- homebuyers’ information package
- buyer and seller systems
- becoming your local expert
- marketing plan and checklist for listings
- articulating your value
Being chosen as one of the participants was a wonderful gift from Active Rain. As a veteran agent, I badly needed some re-training, and Makeover2Takeover gave my business a giant boost.
I think it’s safe to say that everyone who participated was exposed to great ideas that we will incorporate into our practices, especially using video in presentations of all types. Even if you just took the super database and well thought-out business plan, that's more than many agents bother with. I've been using boiler-plate listing and buyer packages for years, but watching how the other contestants did it has made my presentations a lot better. And my marketing plan certainly has more interesting elements than it used to!
If I were a broker/owner or trainer, I’d take a very close look at the weekly challenges and work them into my office or company training program.
It’s great stuff, and thank you Rich Jacobson for pulling it all together!