Whenever I ask a stager that question I get the funniest look...

"What do you mean what kind of customer?... A paying one of course!"

We'll that goes without saying. We all want customers who;

1. Don't argue about the price

2. Pay the deposit on time and have the remainder waiting for us on staging day

3. Their check or credit card goes through on the first try and if they have to extend their contract they pay before the date its due.

But that is not what I am talking about.  What kind of customer are you looking for...If you don't look for a certain kind of customer you are bound to be spending time and money on the wrong ones.

But how do you get those customers you want and make sure you don't waste time on ones that you don't?

I used a technique that worked well for me during my single years when I was deciding on a mate. I made a list of what the perfect guy for me was...intelligent, creative, funny, sexy, handsome and interesting. My husband Graham fit the list so well I figured this method might work for me in other ways. So I use the same method with my client criteria; I make a list.

What kind of Realtor customer do I want? Honest, professional, reliable, loyal, timely, respectful, a good partner, credible, ethical and FUN! That's my ideal Realtor client.

What kind of Homeowner customer do I want? Honest, sincere, reliable, true to their word, communicative, respectful, appreciative and FUN! That's my ideal homeowner client.

Are you attracting a different kind of customer? Maybe you have different criteria. Whatever is the case, make sure you have a list and search out the kind of customers you really want. Don't waste your time on the ones that don't fit your list.  They usually soak up all your time and cost you money.  We all like to associate people that have the same standards and ethics as we do. It should be no different with our clients. Target Market - but make sure you know what target you are looking for.

At www.Staged-to-Sell.com we are so fortunate to have incredible Realtor and Homeowner clients and I appreciate every single one of them!

Attract those great clients. Write down what you are looking for and go get them! 

Kym Hough's Staged to Sell serves Contra Costa and Alameda Counties in Northern California.  Kym is also co-owner of  www.StagersLIST.com where she has her own Virtual Consigment Shop.