Have any of you encountered a model home that was "over-decorated"? I experienced over-decoration on a recent Parade of (New) Homes this past Spring. When I first entered the home, my eye went to the large and unusual window treatment on the Palladian window. I was awed by the fact that the fabric was sewn and mounted for a very curved window. My mind started to wander about how costly this must have been and how professional it looked. I never noticed the great view of the outdoors as I was too taken with yards of lovely, draped fabric.

Next, I tried to squeeze my way past some large over-stuffed furniture, a two foot vase with dried plant material and an ottoman on my way to the kitchen. The furnishings were beautiful but there was just too much of it! (I forgot to mention I was in a ranch-style condominium.) The kitchen surprised me with loads of cabinets, a soaring ceiling to give the illusion of space and a sun-tube that allowed extra light into the windowless room.

Despite all of these lovely qualities I felt claustrophobic. Why is that? Because there was artwork and accessories on the countertops, on the backsplash area above the counters and above the cabinets all the way up to the ceiling. The artwork looked like old signage from the past and made me reminisce about our old house and the 50’s café we had in our basement.

When my husband and I were finished viewing the home, I was overwhelmed. Once in the car I had trouble remembering the layout of the living room, dining room, den, etc. I couldn’t recall the type of appliances that had been there either. I was too enamored with all the great stuff that was in the condo.

This all got me to thinking about how we stage homes to sell. The way we live in a home and decorate it to our tastes and functions is so different than if we were actually selling it. We try to create an impression for the Buyer but not overwhelm them with too much of a good thing.

Here is an example of a home that was "over-decorated" and we re-staged it:

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Post is included in group: Realtors®
Post is included in group: Home Staging
Post is included in group: VACANT HOUSE STAGING & NEW HOMES
Post is included in group: Greater GRAND RAPIDS, MI Real Estate
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15 Comments on Too Much of a Good Thing

JUL
14
2008
291,342 Points 100 Featured Posts Localism Sponsor Outside Blog

Hi Laura, I enjoyed reading this post.  However, I had some questions.  While it was very helpful to look at both the before and after pictures, I wondered why you did some of the things you did.  For instance, was the valance on the slider a distraction because of the lower ceiling length which prevented the eye from being drawn outdoors?  Were the splashes of red color on the throw and rug overwhelming for the space?  It's hard to determine these things from the screen shot.  Thanks for an educational blog to help agents in Grand Rapids understand the benefits of staging.

5:09pm • #1

Hi Laura,  I definitely have experienced this.  When I enter a Parade home I can usually tell if it's been decorated by a top-notch designer in our area.  Designers make the decorating the focal point whereas stagers make the house, the product for sale the focus.

By the way, good choice to remove the window treatments.  They look too foo-fooey (sp?) and may turn some buyers off.

10:29pm • #2
JUL
15
2008

Hi Lola!

Thank you for the great questions and comments. To address your concerns about the valence/curtains/draperies, they can be a drawback (no pun intended) because they are a matter of personal taste and may not appeal to every buyer. Other reasons for removing certain window treatments are: they can darken the room too much, make a room appear smaller, and/or they can be a distraction. Next, using our example, we took the rug out because you want to show the buyer what they are buying.

Staging is a psychological art in which you really need to be in the actual home environment to get the full effect. Photos do not do staging justice. I hope that answers your questions. I'm looking forward to blogging with you in the future. It's so educational!

3:09pm • #3

Hi Heidi!

Thanks for the encouragement to get rid of the phoo-phoo(?) valence....This is certainly an interesting business!

3:12pm • #4
291,342 Points 100 Featured Posts Localism Sponsor Outside Blog

Laura, this is an important discussion.  I've written a post referencing your blog post and hope that more people join in with their thoughts and insights on this topic. 

8:25pm • #5
175,126 Points 19 Featured Posts Localism Sponsor Outside Blog

Hi Laura...I read your response to Lola, however, I still liked seeing some red in that part of the room.  I thought the rug looked good.  It's true you want people to see what they are buying but they don't know what's under the couch or chair either, could be stains or a tear.  That's what a walk-thru takes care of before settlement. 

That red just added some warmth for me.  I could do without the throw but I might have liked a red pillow there or something red on the mantel.

I guess we all like different things.  You certainly simplified the table and taking the plants away helped also.

Thanks for showing the before and after.  Would have loved to see the others also.

Kate

9:51pm • #6
JUL
16
2008

Hi Lola...I'm in the process of writing another blog post in reference to all the hubub about our "before and after" photos. Hopefully I'll clear up any misunderstanding or confusion that might have been created. I'm enjoying all the discussion that your postings have created! What a wonderful way to share ideas!

9:29pm • #7

Hi Kate: At Simply Staged, we use many warm and wonderful colors such as reds, golden yellows, and apricots to make the room of a home inviting to a buyer. The pillows that were in the photo did have deep red coloration that was difficult to pick up in a small picture but in person they did add a little pizazz. With staging we want to draw the buyer into the home with a desire to linger and imagine themselves in the property but not necessarily to fall in love with our furnishings (even though they are quite nice!)  :o)

I'll be posting another blog with additional photos of the same home so you can get a little more perspective. Thanks for sharing!

9:40pm • #8
JUL
17
2008
113,105 Points Outside Blog

Hi Laura,

I agree that this small space was over decorated.  I usually do not like rugs on top of carpet, either. The room looks larger without the rug, and the buyer wants to look underneath it anyway.

6:29pm • #9
JUL
18
2008
291,342 Points 100 Featured Posts Localism Sponsor Outside Blog

Laura, I've been thrilled to see the discussion amongst real estate agents and staging professionals.  And all because your blog post sparked a thoughtful dialogue.  Looking forward to your next blog.  You & Heidi are doing a great job!

3:20pm • #10
JUL
22
2008

Hi Kathy:

IT's interesting what you said about having a rug over the carpet. I had an instance when I was a realtor, whereby my stager placed a clear glass coffee table over a dinner-plate-sized stain area on the carpet. We were not attmepting to hide the stain and one could readily see it. The day before closing when the staging items were removed from the home, the buyer commented that I was trying to hide the carpet stain which they weren't aware of prior to the final walk through and insisted that I get emergency stain removal or they would have to postpone the closing. (You could say that a buyer can get away with this in Michigan with the market the way it is here.) So, good do-bee that I was, hired a professional stain remover, out of my pocket, to come and take care of it. (My seller was already re-located to Japan.) So the moral of the story is: it's good to keep things simple and disclosed! Thanks for commenting!

2:07pm • #11

Thanks Lola...I'm working on another one which I'll try to post soon!

Laura Evans (Simply Staged)
2:09pm • #12
AUG
10
2008

Hi Laura, I agree some homes, especially model homes have too many accessories. Buyers tend to focus on those items instead of the house. Many people make this mistake. Thanks for exploring this in your post.

5:14pm • #13
SEP
18
2008

When we purchased our last home some of our walk throughs were just awefull.  I don't want to see some one elses personal tastes I want to see the ability that the home has to accomidate mine.  Great topic.

2:15pm • #14
SEP
21
2008

Laura   You have hit the nail on the head! Oh my goodness I have seen a lot of this OVER Decorating. Where is the home, what did the layout look like, what did the windows look like? But I tell you what, it does sell homes. Maybe there should be a poll taken about what the homeowners who buy these overly decorated homes feel once they are living in them.

I for one have met a few who find out that they do not like the layout and they all say, " but the model home was so beautiful". I think they are buying the decoration and the new home construction idea and feel not what the home has to offer.

This one model had rough stacked stone as its kitchen backsplash. It was beautiful! But I know better and I sure wouldn't want to clean it... What ever sells, whatever gets the buyers emotional...Sell, sell, sell. Striped walls, poke a dots, dark colors, too much furniture. I was so overwhelmed. Just like you. Great post!

8:23pm • #15

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Laura Evans

Grand Rapids, MI

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Simply Staged

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