Many home sellers are eagerly - no desperately - looking for a buyer in today's market. As we know, most sellers typically add a "pad" of 5-10% for "negotiating" room. What we are seeing in the current environment are sellers who are eliminating this pad, just to generate some interest and traffic.
For example, a seller who would settle for $400,000 as a final sales price might start at $450 to allow for some negotiating. If this home sold for $410, then both parties would feel like they won since it came in $40K under asking price, yet $10K over what the seller would have ultimately accepted.
To use this same house as an example, maybe they started at $450 and then dropped to $425 after 60 days. Showing traffic has dried up, and so they drop the price to $400 "firm" just to attract a ready and willing buyer.
Even though $400 is one heck of a deal for this subdivision, buyers and their agents still feel like if they pay "full retail" then they are not getting the best deal.
If you are a BUYER: Be aware if it's a deal or not. If the asking price is a reasonable one, you may need to pay the seller his/her asking price. Talk to the listing agent and see how much room there is. If they tell you that it's their bottom price, and it truly is a deal, I recommend you buy it.
If you are a SELLER: Be careful not to go to your lowest price too early. As opposed to reducing the price, offer to make some upgrade concessions or pay closing costs. If this doesn't work, then lower the price and make it clear that it is a FIRM price. You want to imply that it's an AS IS price, but do not say this in the litsing. Any listing with "AS IS" in the description signals that it's probably trashed.
6 Comments on Recognizing a deal and is it the best deal
JUL
14
2008
We feel very strongly that pricing the home right from the start will get you the best and quickest deal. Buyers who shop around quickly realize which deal is the best.
That's good advice for buyers and sellers but a 5 to 10% for negotiation? Even in our slow market, sellers would get better than their projected market value nearly every time as our average sales price to list price ratio is over 96%. Not bad!!
Hi Al, great advice for sellers and buyers. Over pricing in this market with a "padded" price may only help sell other listings. Buyers finding the home they want and then trying to squeeze a few more dimes could lose the home of their dreams to a savvy buyer who recognizes a good value and acts. Nice post Al, very well put.
I tell all my clients that overpricing or padding is usually a bad idea. While helping sell other listings, it also sets up false expectations for clients. Most will be very disappointed to have to lower their homes in order to sell.
By the way, do you use an outside blog other than AR?
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We feel very strongly that pricing the home right from the start will get you the best and quickest deal. Buyers who shop around quickly realize which deal is the best.