Dear Fellow Home Inspectors,
I am very fortunate to get a lot of inspections through my home inspection website, but it took a little work to make this happen.
If you want to get a significant amount of work through your website, your website has to be 'readily accessible'. This isn't going to happen unless you have already worked on your site to make sure that you appear at the top of the list that the search engines, such as Google, produce after a search.
Say for example your name is Henry Frud, and you are the owner of Frud Inspections, located in Akron, Ohio. Your website is at www.inspectionsbyfrud.com.
If a person is searching the internet for home inspectors in Akron, they will probably enter the following keywords into the search box:
"home inspectors in akron, ohio"
These are the websites that appear on the first page (and if you are not on the first page, you are already out of the picture, so to speak):
To make sure that your company appears on the first page, and preferably at or near the top of the first page, you need to have a lot of links to your website from other home inspection-related websites. But not just any kind of links. You need links with relevant ANCHOR TEXT. What the heck is relevant anchor text, you ask? Hey, glad you asked...
Relevant anchor text for Henry's website is the same text that was, or might otherwise be, entered into the Google search box. "home inspectors in akron, ohio" is relevant anchor text for Henry's site. Other relevant anchor text would be (and you want to mix it up a bit - you don't want a hundred links to your site with the exact same anchor text, or the search engines will think you are up to no good, or wearing a 'black hat'):
"akron, ohio home inspectors"
"akron home inspection companies"
"home inspection companies in Akron, oh"
"home inspectors in Akron"
The websites on the Google list will not change much when using the aforementioned anchor text, just a little bit of change in "rank", as all the anchor text is pretty much the same.
What Henry needs, then, in order to compete with the big boys and get his site to appear on the first page of the search engines, are a lot of 'quality' anchor text links from other websites. Here, then, is an 'active' link to Henry's website that contains relevant anchor text:
home inspectors in akron, ohio
As you can/will clearly see, this is not really Henry's website, just a page on one of my websites set up to illustrate the meaning of a link with relevant anchor text.
What am I getting at? Nothing fancy. I'd like to propose a good, old-fashioned link exchange with you. You provide a link to my home inspection related website, using relevant anchor text, and I'll provide a link to your inspection services website, using relevant anchor text. Very simple. Just go to my submit link page and fill out the form. Every link makes a difference, and one with relative anchor text from a 10 year old home inspection services website with a Google PR of 3 is a very good place to start.
Thanks for your time,
Martin Hewitt
InspectMaster Home Inspection Software
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I would be happy to ad a link to you on my site. That goes for inspectors from other areas also.
I have a page on my site that is dedicated to links to inspectors from other areas. The only thing is that I do not want to put just a link there (especially one that just says "Home Inspection Software" The links I put on my page will have your name, Your company name. a tag line (I could put your Home Inspection software there). the area you serve anda link to your website.
If you are interested, contact me at bob@reminspections.com and I will send you a form to fill out with the informatin for the link.