Everyday I have the same routine for checking and calling on expired listings. I have tried everything under the sun but the most effective method for me is reaching out and touching someone.

Most days that means I spend the morning on the phone and on occasion I actually get in the car and knock on the door. I really enjoy some of the conversations I have with these people. No scripts just real people and real conversation.

I once had one of my listings expire, my seller was going to re-list with me in the spring. We thought it would be fun to see how many letters she received from other agents. Of course she saved them for me and we were not impressed with what we saw.

Many of the letters were generic (boring) then there were those that insulted the seller by stating that her Realtor didn't know how to sell her home. My seller was so insulted by these letters, I swore off letters in favor of a more personalized approach.

Anyway, as I finished up my expired calls today, one appointment, 2 answering machines and two who told me that they are listing with another agent who has "a buyer for their home" are you kidding me....and you fell for this! Okay, maybe they do...

But I wonder if I told every potential seller that I had a buyer for their home what happens when that buyer doesn't materialize right away? I'm sure there must be an excuse for this....but this can't be good for the relationship.

In my opinion, real estate is about building relationships. Trust is something that takes time to build and is established through honest and open communication. I will never tell you what you want to hear, my information is solid and is based on facts.

I may not get all of the listings, heck I don't even want all of the listings. I take my time and seek out quality listings with those sellers who are interested in whats really going on in the market. Once we have established that I can do my job and sell your home!

Take Care,