How often do we hear this Frisco TX home seller statement? "I dont want to give my house away..."

Realize that real estate professionals and appraisers can give sellers an opinion of the market value. The keyword here is "opinion". It also must be validated by the most important "other side" of the equation, the buyer. Again, when an opinion of the market value is obtained, it is just an estimated figure of what the market would take. In this discussion, I am not mentioning about houses who are priced attractively below the "market value" to produce multiple offers. I am discussing about a Seller's ability to obtain the highest and best price, given the location, price and features of the house.

There is no real market value until a buyer is willing to pay for a price for the house. Really. If the seller perceived the house to be worth $300,000 - that specific number may be generated by comps given by realtors or appraisers. Definitely not the tax assessors.

Could it be worth $283,000 to Mr. Buyer A? Of course. If he wants to take consideration that it's not such a perfect location for the drive to work everyday, but at $283,000, the little inconvenience is worth it.

Could the same house be worth $315,000 to Mr. Buyer B? Most definitely. Mr. Buyer B wants to buy a house in the same community as his mother-in-law so that MIL could take care of his two young children while he is at work.

Turn around for the Seller's situation.

Does he really want to wait for the $300,000 offer and take nothing less (because he thinks it's worth $300,000) while he and his wife and children are living in a different city while waiting for the house to sell? Does he really want to hold out for $300,000 because his pride and ego gets in the way of making rational judgment? It could be very well true, that market statistics do indicate that the house is worth $300,000 under "normal and typical" circumstances... But in life, is there really a "normal and typical" day or circumstance?

So, when sellers say, "I dont want to give my house away"... Who says you are giving it away? (I hope I have not offended any sellers reading my blog. It is never my intentions to write with vengence. I am barely writing it from my day-to-day real estate experiences.)

P/S: Message to buyers... You might feel like the argument is made to your advantage here. In many ways, yes. But please do not forget that someday you become a Seller too. Even if you timed it well, that you sell in a Seller's market, unless you never turn around to become a buyer, then action may work in your favor.

 

 
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12 Comments on Frisco TX Home Seller says, "I Dont Want To Give My House Away"...

JUL
15
2008
569,877 Points 59 Featured Posts Outside Blog

Loreena, you make a very good point in discussing Sellers not wanting to give their house away. The market value is what it is. What a willing buyer will offer relative to what else they have to choose from or what they can afford. If there is a walk away price that the Seller will not go below, and can't get, then they should not put their house on the market.

11:11am • #1
484,500 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

I find that most sellers who take that position have gotten opinions from neighbors and friends who are not real estate experts.

11:12am • #2
278,163 Points 2 Featured Posts Outside Blog

Sellers need to understand - the market sets the price. Gary summarized it just right.

11:13am • #3

We have a responsibility to TRY to help sellers adjust and manage their expectations.

11:15am • #4
639,241 Points 108 Featured Posts Localism Sponsor Outside Blog

I can't add much to Gary's first comment above.  Terrific post, Loreena!  Now more than ever, it is important to educate our clients on what "market value" means.

11:16am • #5

The ONLY real market value is the price the buyer is willing to pay. 

Seller's stuck on a set price in ANY market may or may not get it. They don't get to decide, Realtor's and Appraiser's don't decide.  Just the one willing to buy the property.

If a seller gets stuck on a price that is too high for the current market, they aren't motivated to actually sell, are they.  Just because someone wants to list with you, it doesn't mean you have to take it! 

11:19am • #6
14 Featured Posts Localism Sponsor Outside Blog

Toby & John beat me to it. Market value is a good starting place, but a home is worth whatever a buyer is willing to pay for it.

Nice way to present the market value - but the Buyer determines it.  I've also heard it from sellers though... "I don't want to give it away"

11:29am • #7
4 Featured Posts

Hi Loreena,  You are writing about reality.  The "market value" is the "perceived value" of the seller and the buyer.  If the buyer has a deep emotional connection, the "value" could escalate beyond what the seller estimated.  Likewise, the scenario could be reversed.  Each transaction could go four different ways between the buyer and the seller.  The seller must be willing to negotiate.  The buyer is in the drivers seat.  A key marketing truth I have discovered is:  "It's not what you want to sell.  It's what they want to buy!"

11:44am • #8
JUL
16
2008
171,802 Points 3 Featured Posts Outside Blog

Loreena, didn't we begin a conversation about that here the other day? This really is true. While we can give an "opinion" about what we think a home will/should sell for there is no certainty in that figure. Ultimately the market and the potential buyer see the worth. (And this worth varies from buyer to buyer) On the flip side, we understand that a seller needs/would like to get a certain amount so as to accomplish their goals and weigh that with any pleasure/pain they get or experience from the process.

11:32am • #9
JUL
29
2008
123,195 Points

I agree with the comments I've read on this post.... and it's a great post.  This scenario occurs often because seller's have an opinion on what their home is worth.. they've spoken friends, relatives, etc.  They've noticed what a neighbor's home sold for (even though it may not be comparable) and they certainly want to get out of it what they can.  We can give them a complete market analysis and they can accept it or reject it.  If they price their homes too high.. they may not sell it.  If it sells quickly, they may begin to feel... "Did I price it too low?"

 

8:57am • #11
JUL
30
2008
455,657 Points 50 Featured Posts Outside Blog

This is a true post and a comment that I hear from Seller far too often. Yes, some sellers can afford to sit and wait until the market catches up. But in the mean time, there are those who cannot afford this luxury. I guess, no matter how much a Seller doesnt want to be in this position, sometimes we got to do what we got to do. At the same time, as agents, we can also carefully select whom we choose to work with and whom we cant afford our marketing dollars to get wasted on.

8:15pm • #12
JAN
06

5 years ago, my husband and I considered using a realtor for the first time after buying and selling several homes on our own.  The realtor we selected was in the business for several years and very prominant in the area.  We invited him over to our home to give us an idea of what he thought the starting price should be.  He suggested that we not start the price more than 195,000.00.  Well, we politely asked him to leave and said that we would not need his services.  We put our house on the market ourselves for 269,000.00 and got a full price offer within two weeks.  This was a gem of a house. 7 acres, privacy, hot tub and a pool.  The realtor said that pools and nice landscaping don't add much value and a bunch of other crap that we didn't agree with.   We discovered that there were already 93 homes in that price range for sale in that small school district.  We suspect that he was just trying to insure a quick sale in a saturated market.  You can't trust everyone's opinion of what your house is worth.  Sometimes not even a realtor.

have bought and sold many homes without a realtor..
1:09pm • #13

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Loreena Yeo - Broker|Realtor(R) of www.Frisco-TX-Homes.com (214) 783-2210

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