I had always felt it was a value issue.  From my viewpoint, most franchises were not capable of providing me with a good cost to value ratio.   As the local market began changing from one where there was "churning" with people moving within the area by up or downsizing, we did not feel we were getting our share of buyers moving in.

While on a trip to Florida, we realized that we had eaten in franchise restaurants from fastfood to top of the line steakhouses.  We bought gas at franchises, even stayed in a franchise hotel...  So when we got home, I began considering the top franchises never really considering RE/MAX.  We had decided, however, that if we were going to franchise, it would only be one that home owners and buyers would immediately recognize.  There are some great franchises out there, but the whole purpose of franchising to us was name recognition.

We had almost decided to not franchise, when out of the blue, it was suggested that we might want to contact RE/MAX.  We did, and we are so happy that we did.