"I Know What You Think You Heard, But That's Not What I said"
"People remember what they heard last"
"Never answer an objection until the buyer has repeated it three times."
"People remember best what they hear the most"
"Ask a leading question then SHUT-UP! ... The person that speaks next losses"
"People hear what they want to hear!"
"Platitude >noun a remark or statement that has been used too often to be interesting or thoughtful."*
Tripe: informal nonsense; rubbish.*
*So says my Corel WordPerfect 12's dictionary.
Personally, I might say: Ancient wisdom!
In this age of finger pointing so many of us are trying to blame anyone one and everyone other than our selves, that were denying this ancient wisdom and claiming some mythical higher profession than sales!
I'm not sure there is a higher calling than sales! No great idea has ever helped mankind until some salesman sold it. No greater good and no greater harm was ever done than the extremes or religion, but what is a Pastor, Rabbi, or Ayatollah, and what are they if not salesmen for Good?
I suggest that we stand proud, we are salesmen. That we demand the truth about which loans failed, who created the programs, what percentage failed, and who originated the loans.
I have my opinions, they are probably right, but no one seems interested in discovering the truth. For if we keep pointing fingers senselessly we'll soon be reminded of other ancient wisdom.
"A lie told often enough becomes the truth."
Bill
William J Archambault Jr
The Real Estate Investment Institute
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