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How to Choose a Realtor—Don’t Focus on Fee!

By
Real Estate Agent with Boardman Realty Minnesota License#90858

I love a bargain! I always want the best deals on any products I buy. I scour the internet, clip coupons and negotiate with sales people for better prices on everything from groceries to new cars.

One place I do not negotiate is on professional services. My hairstylist was referred to me by a friend. She does an awesome job and is worth every penny I pay her (including the tip!).  Likewise, our doctors and dentist came to us by recommendation. They are out-of-network from our HMO which means that we pay an increased co-pay for each visit. We could change our doctors and dentist to providers that are in-network and reduce our fees, but we would never consider giving up the quality of care we receive to save a few bucks.  

Every time our family needs a new service professional, we use the same process: think for a moment which friend has been in a similar situation and call that trusted friend for a referral. A few years ago our family was in a car accident a few years ago and needed both and attorney and auto body shop. After two phone calls, we were in the hands of trusted professionals. Our son needed braces and we didn't shop around for the best price, we contacted a friend whose daughter was completing the process with a beautiful smile. We made an appointment for a consultation with the recommended orthodontist and a week later, my son had his braces. Not once did we try to negotiate a better fee with any of these professionals. We wanted the best possible service. We had no intention of compromising on quality for a lower price.

So what does this have to do with real estate?

Many times when I receive a phone call regarding listing a home, the first question from that potential listing client is "What is your fee?" as opposed to what will I do for them to sell their home. No matter what I answer, some of these clients will insist it is too high. I wonder how many of these people ask that of other professional service providers they use. It is just as important to understand WHAT service will be provided as it is to know HOW MUCH you will pay. In this slower buyers market, getting the home SOLD is the key to success. As a seller you need to ask questions regarding what quality of service will be provided prior to negotiating a listing fee.

My real estate service is full service. sold

From the time you contact me, I go to work.

**I consult with you and advise on how to prepare your home to get the best possible price.

**I analyze the market and assist you in properly pricing your home.

**I take the time to research to see if your city requires any point-of-sale inspections and recommend service providers for those inspections on your home, well or septic system.

**It is my job to prepare marketing materials, provide signs and hold open houses.

**I review offers with you and provide expert advice on the pluses and minuses of each purchase agreement so that you know when to make a good counteroffer and/or when to accept the deal.

**I work with the buyer's agent to negotiate the best possible terms as directed by you.

**If the purchase agreement included contingencies for other inspections or repairs, I assist you through the process.

From your initial phone call through the final paperwork, I am by your side as a professional Realtor, providing high quality service. From the amount of referrals I receive, I know that my fee is fair for the service I provide.

How to Choose a Realtor Primer will give you additional agent selection considerations. Part One   Part Two

If you are relocating to Minnesota, are looking for Homes for Sale in the north and east Twin Cities metro area and need help from a professional Realtor, give me a call.   Serving Anoka, Chisago, Ramsey and Washington Counties in Minnesota.

Copyright 2007 Teri Eckholm  http://www.terieckholm.com/

Posted by

Teri Eckholm. REALTOR with Boardman Realty, is a native Minnesotan who has lived and worked in the Minneapolis St Paul metro all of her life. She specializes in lakeshore homes, acreage properties and first time home buyers but assists anyone making a move in the north and east Twin Cities metro.

If you are buying, selling or relocating to Minnesota and need help from a professional REALTOR®, give Teri , a call or visit her website for a FREE Home Buyer Success Guide or FREE Home Value Report She specialize in acreage and lakeshore properties in the north and east Twin Cities metro area including Ham Lake, Lino Lakes and all communities in the Forest Lake School District! Serving Anoka, Chisago, Ramsey and Washington Counties in Minnesota.

Copyright 2019 terieckholm.com

 

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Comments(3)

Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life
Very well put Teri.
Mar 18, 2007 02:53 AM
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Thanks Jason!

Mar 18, 2007 03:55 AM
Christina Cavins
Irongate Inc. REALTORS - Centerville, OH
www.BuySellOH.com Search Ohio Homes For Sale

Teri,

I agree, commission should not be an issue. I just wrote a similar article that you may want to check out.

Happy Selling!

Christina

Jul 15, 2008 07:05 PM