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Do not forget Marketing

Limited Marketing
There are two obvious marketing tools that nearly every seller uses: open houses and classified ads. Unfortunately, these two tools are rather ineffective. Less than 1% of homes are sold at open houses, and less than 3% are sold because of classified ads. In fact, Realtors® often use open houses solely to attract future prospects, not to sell that particular house. Does your Realtor® have a website? There are very few successful real estate professionals who don’t, and for good reason.

A Realtor® should employ a wide variety of marketing techniques and should be committed to selling your property; he or she should be available for every phone call from a prospective buyer. Most calls are received, and open houses are scheduled, during business hours, so make sure that your Realtor® is working on selling your home during these hours (many Realtors® work part-time).

Posted by Freddy Solis Bristow, Braemar Realtor on 07/16/2008 08:57 PM

Comments (10)

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10 Comments on Do not forget Marketing

Freddy, this post is good advice to sellers. Help them to think outside the traditonal marketing box. Or should I say OLD SCHOOL BOX! Today it is all about the internet and a website is a must...and a cell phone of course!

07/16/2008 09:08 PM

by Lori Franks ~ Brookings, Oregon Real Estate (Oregon Coast Realty)

Freddy I just had one question...where did you find your stats? I might want to use them myself!

07/16/2008 09:09 PM

by Lori Franks ~ Brookings, Oregon Real Estate (Oregon Coast Realty)

Freddy -

You are right on about print ads and marketing. In fact, a recent article I read said that if 30% of an agent's business is not a direct result of his/her personal website....they have 3 years left in the business!

I hope you'll check out my new blog "Common Sense Real Estate", covering marketing and more. i'd love to hear your feedback on my first post!

-Jig

07/16/2008 10:37 PM

by Jignesh Patel (HH)

It is amazing how many agents take listings, and then are NOT available to field calls and then don't call back promptly either!

07/16/2008 10:46 PM

by Owensboro KY Real Estate Specialist Vickie McCartney Broker,ASP,ABR (Home Realty GMAC Real Estate Owensboro Kentucky)

Let's take that a step further and replace website w/blogsite. It's very hard to find an agents website with a google search unless you are searching by name. How many buyers are doing that?

Your blogsite gives you (and your client's home) more exposure than any personal website can to buyers using simple, real-life, searches.

07/16/2008 10:53 PM

by Sandra Carlisle, Realtor Newport Beach & Corona del Mar (First Team Estates)

I also am surprised at the number of local realtors who do not have a personal website, let alone use any blogging tools. Some I speak to, just say "I know I need to do that."

But they don't.

Loan officers in my company, the same.

Richard

07/17/2008 07:26 AM

by Richard Smith Mortgages Home Loans FHA TN GA AL (American Acceptance Mortgage, Inc)

Freddy,

I totally agree. The only time I do either of the above mentioned marketing methods is at the insistance of the Seller. When holding an open house, I have a waiver that the Seller must sign, accepting all liability and releaving my company and myself of any responsiblity. Most of the time, once they have read the hold harmless and see that this is not childs play, they change their minds.

07/17/2008 07:33 AM

by Derenda Grubb (CENTURY 21 Bessette Realty, Inc.)

Freddy, good point on the open houses and classified ads. They are fast becoming a thing of the past. I also agree it is necessary to have a web site and a blog since the Internet is probably the number one choice for property searches.

07/17/2008 07:38 AM

by Michael Setunsky (Michael's Commercial LLC)

Thanks, Freddy. Although I originate mortgages, the idea of marketing is everything. Personally I love doing it and believe it's the most important thing we can do in our real estate business. Nice post!

Paul

07/17/2008 01:22 PM

by Paul McFadden (Exact Financial Group)

Marketing is for all businesses at one point or another it will be required for you to plan and implement some type of marketing that fits your product if you want to stay making a profit and finding new customers.

07/23/2008 08:31 PM

by Freddy Solis Bristow, Braemar Realtor (Jobin Realty)

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