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Are You Monitoring Your Web Site for Statistics?

By Elizabeth Weintraub Sacramento Broker

Real Estate Agent with Elizabeth Anne Weintraub, Broker DRE #00697006

July 17, 2008 02:32 AM

search for elizabeth weintraub sacramento real estate I don't care what business you are in -- if you're not online, you're missing the boat. If you're not monitoring your web site, you're also missing the boat.

You can sign up for very inexpensive services that will return statistics to you. For example, the service I subscribe to will tell me any number of things, among them:

Where my visitors originate -- from what city or state
The ISP of my visitors
Whether they are a first-time visitor or a return visitor
If they are return visitors, the other pages and times they visited
What kind of browser they use
The search terms used to find my site
The web pages these visitors came from
The pages they visited
How long they stayed
The top web sites hits on my page and respective links

In short, you can get reports that tell you almost everything but the visitor's name and birth date.

One of the search critiera I find most useful is search terms. For example, many of my visitors came from the following searches:

Sacramento real estate
Sacramento real estate agent
Lyon Realtors in Land Park
Land Park real estate agent
Elizabeth Weintraub in Sacramento
Land Park Elizabeth Weintraub

I am astonished because I did not think I ranked very high for those terms, but I guess do.

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Debi Ernst

St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO

GRI, e-PRO, Broker/Sales Associate

I'm not very experienced with this. How much does this information cost? Is it a yearly or monthly fee?

Jul 17, 2008 05:34 AM

Elizabeth Weintraub Sacramento Broker

Elizabeth Anne Weintraub, Broker - Sacramento, CA

Put 40 years of experience to work for you

Hi Debi: I subscribe to Sonic Eagle for $9.95 a month. There are probably cheaper companies out there, but I don't have time to research them. I can cancel the contract at any time, but it's been so useful to me that that thought hasn't crossed my mind. I mentioned this to Lyon's managing broker yesterday, but she said agents don't want to pay for anything. I'm like What? It costs 30 cents a day!

Jul 17, 2008 05:45 AM

Colleen Fischesser Northwest Property Shop

NextHome Experience - Chelan, WA

A Tradition of Trust in the Pacific NW since 1990!

I check this out every night. Sometimes, if I think about it too long though it can creep me out. For instance, there's someone from UCdavis.edu who is repeatedly visiting my blog. I think that's odd and wonder if they are 1. an agent looking for material to copy, 2. stalking or 3 (and hopefully this is the case) getting ready to make a move to WA!

Jul 17, 2008 07:29 AM

C Tann-Starr

Tann Starr & Associates, Inc. - Palm Bay, FL

Hey Elizabeth, what a great post! We monitor our sites and go over the numbers weekly.

Jul 17, 2008 07:33 AM

Gary Woltal

Keller Williams Realty - Flower Mound, TX

Assoc. Broker Realtor SFR Dallas Ft. Worth

Elizabeth, this is an interesting topic and I want to improve in this area. Email me offline the service you use. Thanks.

Jul 17, 2008 08:45 AM

Robert Machado

HomePointe Property Management, CRMC - Sacramento, CA

CPM MPM - Property Manager and Property Management

Good idea to watch what is going on. We monitor hit counts on listings to see what was viewed and how many hits in any date range. It helps to know what is going on.

Jul 17, 2008 09:03 AM

Elizabeth Weintraub Sacramento Broker

Elizabeth Anne Weintraub, Broker - Sacramento, CA

Put 40 years of experience to work for you

Hi Colleen: Got your note, and you're welcome. Maybe you should consider marketing to doctors at UC Davis? I work with a lot of clients from there.

Hi C: you might want to consider monitoring them daily. :) Just a suggestion.

Hi Gary: I already posted in this link who I use. Feel free to call them or email.

Hi Robert: Once you know where your hits are coming from and from where, you can change your marketing. Altering just a little here and there is empowering.

Jul 17, 2008 01:42 PM

Mesa, Arizona Real Estate Mesa Arizona Realtor

Homes Arizona Real Estate LLC - Mesa, AZ

AzLadyInRed

So Elizabeth, who hosts your website? I can always check my stats, and do so every day - and - mybloglog also get stats which are very useful. I also send out stats to my listings weekly.....;-)

Jul 17, 2008 03:12 PM

Gary Woltal

Keller Williams Realty - Flower Mound, TX

Assoc. Broker Realtor SFR Dallas Ft. Worth

Elizabeth, thanks. I had to read your "Comments." Sonic Eagle is owned by Pleasanton-CA based Marketlinx who built our MLS here in North Texas for NTREIS listings. If you have some web sites like broker web sites with their back office tools OR a third party company like Z57 these metrics are built in. If not, then you have a bolt on product like Sonic Eagle. Thanks for the info. Very valuable to me!

Jul 17, 2008 03:58 PM

Elizabeth Weintraub Sacramento Broker

Elizabeth Anne Weintraub, Broker - Sacramento, CA

Put 40 years of experience to work for you

Hi Teri: At the moment, I am using Agent Achieve, which has a freebie traffic search built into it. However, those results aren't as specific nor as comprehensive as those provided by Sonic Eagle. So I pay for the stats.

Hi Gary: You're welcome and glad it was useful info. You just never know what you're going to read about on Active Rain.

Jul 18, 2008 01:14 AM

Debi Ernst

St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO

GRI, e-PRO, Broker/Sales Associate

That really isn't a bad price... I'll look into it. Thanks for the information! :)

Jul 18, 2008 05:38 AM

Mesa, Arizona Real Estate Mesa Arizona Realtor

Homes Arizona Real Estate LLC - Mesa, AZ

AzLadyInRed

Well Elizabeth, I'll check out the Sonic Eagle option. It sounds like you're getting a lot of feedback for pennies a day. ;-)

Jul 18, 2008 05:49 AM

Elizabeth Weintraub Sacramento Broker

Elizabeth Anne Weintraub, Broker - Sacramento, CA

Put 40 years of experience to work for you

Hi Debi and Teri: Let me know what you think. I just love it. Plus, you can also check for identity, but it's not always traceable. Today I learned that somebody in Livermore spent 3 1/2 hours on my web site looking at homes in Midtown after doing a Google search for midtown sacramento real estate.

Hello Livermore <<waving>> call me. I can help you!!!!

Jul 18, 2008 01:18 PM

Joanna Quan

Keller Williams Realty - Alamo, CA

Realtor, SRES, Notary

I use Google Analytics that is part of my Google AdWords to track where my visitors are coming from. It' can get downright obsessive to go to the site to see if there were new visitors, how long they stayed, how many pages they visited and where they were referred by. I get as many Active Rain referral visits as I do google and direct visits.

Jul 18, 2008 03:10 PM

Elizabeth Weintraub Sacramento Broker

Elizabeth Anne Weintraub, Broker - Sacramento, CA

Put 40 years of experience to work for you

Hi Joanna: You're right about the obsessive part. LOL. I check mine every day and can run about 50 different types of reports.

Jul 19, 2008 02:28 AM

Jim Crawford

Long & Foster - Fredericksburg, VA

Jim Crawford Broker Associate Fredericksburg VA

Great post. I have kept web statistics for over 10 years...it is vital to success. My Atlanta real estate site receives over 800-900 unique visitors a day. At our peak it was over 1300 a day.

Jul 19, 2008 02:36 AM

Kathy Anderson

Arizona Luxury & Lifestyle Living - Cave Creek, AZ

Arizona Homes For Sale

I get my stats daily from my P2 website. Invaluable info! It has helped me refine meta information and keyword details. People who don't have this kind of information available to them are shooying in the dark.

Jul 19, 2008 02:43 AM

Elizabeth Weintraub Sacramento Broker

Elizabeth Anne Weintraub, Broker - Sacramento, CA

Put 40 years of experience to work for you

Hi Jim: Those are decent stats, especially for an agent web site. Congratulations on your success. I don't talk about what I get because it's crazy. :)

Jul 19, 2008 02:44 AM

Elizabeth Weintraub Sacramento Broker

Elizabeth Anne Weintraub, Broker - Sacramento, CA

Put 40 years of experience to work for you

Hi Kathy: Yes, precisely. There's no sense in wondering what your site is doing when you can look at it, tweak it, refine it, so you continue to get more hits.

Jul 19, 2008 02:45 AM

Carolyn Gjerde-Tu-Davis

Lyon Real Estate - Davis, CA

Ca Real Estate

I would like agent achieve to integrate with google analytics and hittail (both are free). Analytics and hittail do slightly different things but work similar to the paid stats on agent achieve. I'm not paying for the stats on my Lyon site as it is not my primary website.

Jul 20, 2008 05:34 PM